Social Media Specialist

SUMMARY:

MCAD is seeking a Social Media Specialist. This position is responsible for planning, executing, and monitoring the social media efforts across the college’s various channels. The position will generate visually appealing and compelling content and confidently manage MCAD’s social media channels. The Social Media Specialist must be sensitive to college needs, employee and student goodwill, and overall brand equity of MCAD as an employer and educational institution. 

DETAILS: This is a full time, non-exempt position expected to work 35 hours a week with occasional weekends and evenings. This position reports to the Digital Marketing Supervisor and is paid $21.00-23.00 per hour. 

TO APPLY: Please submit a resume and cover letter to https://recruiting.paylocity.com/recruiting/jobs/All/b0ccf9fc-c11e-4ce1-bb54-075eb5c74c59/Minneapolis-College-of-Art-and-Design. Priority will be given to those who respond by September 19, 2025.

PRIMARY RESPONSIBILITIES:

• Creates new posts and/or find appropriate existing content to repost for social media.
• Develops and maintains a social media calendar while collaborating with the 
• Communications and Marketing Strategy (CMS) team on the distribution and prioritization of MCAD stories and news.
• Creates paid social media campaigns and audiences and reports on their efficacy to partners.
• Attends various events on and off campus (occasionally on nights and weekends) to photograph for social media, mcad.edu, and other marketing materials.
• Coordinates with MCAD departments, faculty, staff, students, and alumni to gather social media content and assets.
• Creates short videos about college-related activities and events and/or edit preexisting MCAD footage into new videos.
• Manages social media activity daily and alerts the Director of Digital Marketing to any issues or comments that require response.
• Performs regular social media audits and keeps track of metrics/analytics for social media channels. 
• Assists departments with other MCAD-related social media accounts; helps monitor content and measure results.
• Stays up to date with social media trends, best practices, and popular platforms.
• Completes other tasks as assigned by the supervisor.
• Represents MCAD’s vision, purpose, and values in day to day work and interactions with MCAD students, staff, faculty, and campus guests, as well as the greater community

EDUCATION & EXPERIENCE

• Bachelor’s degree with a major in marketing, communications, public relations, journalism, or a related field preferred.
• Proven track record of social media proficiency; knowledge of Instagram, Facebook, LinkedIn, YouTube, TikTok, etc.
• Exceptional written communication skills.
• Fluency with Adobe Creative Suite
• Demonstrated aptitude for social media photography; familiarity with basic videography and editing.
• Experience working with social media managing tools (Buffer preferred).
• Strong problem solving skills and technical aptitude.
• Demonstrated ability to facilitate communication and collaborate across departments.

ENVIRONMENT: 

This position operates in a professional office environment. This position requires the ability and willingness to closely partner with team members and colleagues in other departments. This role routinely uses standard office equipment such as cameras, computers, phones, photocopiers, filing cabinets. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position will also be required to work occasional evenings and weekends for events, which could be crowded. Upon request, reasonable accommodation will be provided to successfully perform the essential functions of this job.

BENEFITS: MCAD’s community of staff and faculty enjoy a dynamic, creative, and inclusive work environment. We offer a comprehensive benefits package which includes medical, dental, vision, HSA, FSA, and 403(b) retirement plans, commuter benefits, and employer paid basic life insurance policy, short term and long-term disability coverage.
MCAD promotes work-life balance with a 35 hour work week. Employees also receive 14 paid holidays, an additional two personal holidays (one holiday the first year), accrued vacation time, accrued sick time, summer days, and volunteer time off. In addition, after six months of service, full-time employees and their eligible dependents can receive tuition benefits at MCAD, as well as the potential to receive reduced tuition at more than 600 colleges nationwide.

BACKGROUND: Founded in 1886, Minneapolis College of Art and Design is located in the rich creative community of the Twin Cities. Recognized nationally and internationally for its innovative approaches to art and design  education, MCAD is home to approximately 800 students from 45 states and 15 countries. The college offers bachelor’s degrees in fourteen disciplines including arts entrepreneurship, design, fine arts, and media arts; one MFA; three online master’s degrees; and continuing education classes for all ages. Through the core curriculum, students focus on their careers and craft by learning technical and professional skills while developing their creative leadership capabilities. 

MCAD is especially interested in candidates from under-represented groups as well as individuals who have experience with diverse populations who can contribute to the diversity and excellence of the MCAD community. MCAD welcomes diversity of identity, experience, and thought. Members of marginalized communities are encouraged to apply.