Social Media Specialist

Our firm is redefining how personal injury law connects with clients. We believe attention is the new currency—and we’re building a dominant social media presence that turns content into real case opportunities.

We’re looking for a Social Media Specialist—someone creative, fast-moving, and obsessed with results. This is not a “just post content” role. You will own our social media engine end-to-end and be directly responsible for turning views into qualified case leads.

Key Responsibilities

· Own and execute the firm’s social media strategy across TikTok, Instagram, Facebook, YouTube, and emerging platforms.
· Create high-performing short-form video content (Reels, TikToks, Shorts) designed to capture attention and drive action.
· Write compelling hooks, captions, and calls-to-action that convert viewers into inbound leads.
· Manage and maintain a consistent content calendar and posting cadence.
· Monitor comments, messages, and engagement—responding or escalating appropriately.
· Stay ahead of trends, platform updates, and algorithm changes to keep content relevant and competitive.
· Collaborate with intake and marketing teams to align content with high-value case types.
· Continuously test, iterate, and optimize content strategies to improve conversion rates.
· Track performance metrics and double down on winning formats.

What We’re Looking For

· A results-driven operator who cares about leads and growth—not just content output.
· Creative thinker who can quickly ideate, produce, and publish engaging content.
· Deep understanding of social media platforms and what performs on each.
· Strong copywriting skills with the ability to craft high-converting messaging.
· Data-driven mindset with the ability to analyze performance and adjust strategy rapidly.
· High ownership mentality—you take responsibility for outcomes and continuously improve.

Qualifications

· Proven experience managing social media accounts with measurable growth and/or lead generation results.
· Strong background in short-form video content creation.
· Demonstrated ability to drive engagement and conversions through content.
· Experience analyzing performance metrics (views, engagement, conversions) and optimizing accordingly.
· Excellent communication and organizational skills.
· Ability to work in a fast-paced environment and execute quickly without sacrificing quality.

Preferred Qualifications

· Experience in personal injury, legal marketing, or professional services marketing.
· Background in digital marketing, content creation, or social media strategy.
· Familiarity with tools such as CapCut, Canva, Meta Business Suite, or similar platforms.
· Experience collaborating with marketing or intake teams to drive lead generation outcomes.

Why this role?

· Direct impact on firm growth—your work turns attention into real case opportunities
· High ownership role with the ability to build and scale a social media engine
· Fast-paced, performance-driven environment focused on winning
· Opportunity to work closely with leadership and shape the firm’s brand presence
· Be part of a team that values execution, creativity, and results