Social Media Specialist

Position Summary:

The Social Media Specialist will manage Kroc Center social media accounts, including Facebook, Instagram, and Tik Tok, and supports content creation for Church at The Kroc’s social media pages. Will work with the Marketing Team to plan engaging content and shoots. Skills must include photo and video editing capabilities using industry standard software. The right candidate is collaborative, positive, detail-oriented, has knowledge of current social media trends, and a minimum of 2-3 years’ experience in developing and implementing social media strategies as well as knowledge of current trends. Experience using a mirrorless camera for photography and videography both indoors and outdoors is required.

Duties and Responsibilities:

• Manage Kroc Center social media accounts including Facebook, Instagram, and Tik Tok.


• Work with the Marketing Team to plan engaging social media content.


• Work with other departments to plan content that engages all aspects of The Center.


• Coordinate/setup video and photoshoots.


• Coordinate and work with the Ministry Department for Church at The Kroc social media account. Assist with capturing content and creating posts that showcase the different offerings within Ministry, attend Ministry meetings to stay up to date on program information.


• Coordinate and work with the Development and Member Services Departments in support of their goals through social media. Assist with capturing content and creating posts that showcase department, donor, and organizational goals.


• Embrace a narrative style of social media story telling.


• Photograph and video events and programs assigned.


• Write copy, including and beyond social media efforts as needed.


• Scheduling of branded design to various social media channels.


• Think creatively to produce new ideas and concepts.


• Analyze effectiveness of content.


• Summarize and report on engagement/outcomes.


• Perform other assignments/duties as related to the position of Social Media Specialist.


• Other tasks as required.

General Qualifications and Proficiencies:

• Bachelor’s Degree completed or in progress in Marketing, Videography, Graphic Design, Communications, Public Relations, or equivalent experience preferred.


• Experience with editing photos and videos to create crafted messages.


• Ability to use mirrorless and mobile cameras to create media.


• Fluent with the Adobe Suite/DaVinci Resolve


• A genuine interest and ability to take initiative in learning.


• The ability to take direction and ask clarifying questions.


• Excellent interaction and phone skills and an ability to communicate effectively and accurately.


• Ability to be cordial, friendly, and professional in carrying out job responsibilities.


• Demonstrated typing and organizational skills.


• Interact professionally in all contact with the media, the public, and Salvation Army Officers and staff.


• Ability to pass a criminal background check.


• May be required to work weekends and evenings.


• Valid Driver’s License and insured transportation.


• Must have proficiency in Microsoft Office.

Physical Requirements:

• Ability to kneel, squat, bend, lift, climb, and stand for prolonged periods of time.


• Ability to grasp, push and pull objects and reach overhead.


• Ability to lift and carry 50 lbs.

Qualified individuals must be able to perform the essential duties of the position with or without accommodation. A qualified person with a disability may request a modification or adjustment to the job or work environment in order to meet the physical requirements of the position. The Salvation Army will attempt to satisfy requests as long as the accommodation needed is reasonable and no undue hardship would result.

Equal Employment Opportunity: Minorities/Women/Disabled/Protected Veterans