Social Media Specialist

Overview

We are seeking a dynamic and creative
*Social Media Specialist* to join our team. This role is essential in
developing and executing innovative social media strategies that enhance brand
visibility, engagement, and online reputation across multiple platforms. The
ideal candidate will possess a strong understanding of digital marketing,
content creation, and analytics to drive measurable results. This position
offers an exciting opportunity to influence brand perception and connect with
diverse audiences through compelling digital storytelling and media management.

Responsibilities

• Develop, implement, and manage comprehensive social
  media marketing campaigns across platforms such as Facebook, Instagram,
  Twitter, LinkedIn, and TikTok.
  
• Create engaging content including graphics, videos,
  photography, and written posts aligned with branding guidelines and
  marketing objectives.
  
• Utilize media editing tools like Adobe Creative Suite
  (Photoshop, Illustrator) and video editing software to produce
  high-quality visual content.
  
• Monitor social listening channels to gather insights on
  audience sentiment and industry trends; respond to comments and messages
  to foster community engagement.
  
• Help acquire photos from architects and contractors for completed projects to be
  used in Social Media postings. 
  
• Conduct keyword research and optimize content for SEO
  to improve organic reach and visibility.
  
• Manage paid advertising campaigns on Facebook
  Advertising and other platforms to maximize campaign performance.
  
• Track, analyze, and report on social media performance
  metrics using tools like Google Analytics, Buffer, Hoot-suite, and native
  platform analytics.
  
• Coordinate with public relations teams to ensure
  consistent messaging and brand voice across all channels.
  
• Stay updated on the latest digital marketing trends,
  platform updates, and best practices in social media management.
  
• Collaborate with cross-functional teams including
  marketing, sales, and customer service to align social media strategies
  with broader business goals.
  

Requirements

Experience

• Proven experience in social media management with a
  strong portfolio demonstrating successful campaigns across multiple
  platforms.
  
• Proficiency in graphic design tools such as Adobe
  Photoshop and Illustrator; experience with video editing is a plus.
  
• Familiarity with social listening tools like Buffer or
  Hoot-suite for monitoring brand reputation.
  
• Experience managing paid advertising campaigns on
  Facebook Ads Manager or similar platforms.
  
• Knowledge of SEO principles, web analytics (Google
  Analytics), and digital marketing performance monitoring techniques.
  
• Strong content creation skills, including writing
  engaging posts, proofreading for accuracy, and maintaining consistent
  brand voice.
  
• Ability to analyze social media data using analytics
  tools to inform strategy adjustments for improved engagement metrics.
  
• Excellent communication skills with the ability to
  craft compelling stories that resonate with target audiences.
  
• Must have reliable transportation 
  

This role is ideal for a passionate
digital marketer eager to leverage creative talents in a fast-paced environment
while making a tangible impact on brand growth through innovative social media
strategies

Benefits

• Paid time off
  
• Vacation time
  
• Sick time
  
• Paid Holidays