Social Media Specialist

Do you enjoy managing social media in a way that actually drives engagement, strengthens communication, and supports real organizational priorities, not just posting content? Are you someone who can think ahead, stay organized, and make smart decisions about what gets posted, when, and why, without needing constant direction?

If so, we may be looking for you!

Miami REALTORS® is seeking a Social Media Specialist to own the day-to-day management of the organization’s social media presence across multiple platforms. This role is responsible for executing a consistent content strategy, coordinating with internal teams, and ensuring messaging is timely, accurate, and aligned with organizational priorities.

Join one of the most visible and dynamic REALTOR® associations in the country and play a key role in shaping how a 60,000+ member organization communicates, engages, and connects through social media. Miami REALTORS® offers a collaborative, action-oriented environment where professionals are encouraged to contribute, take ownership, and continuously develop. Expectations are high, priorities evolve quickly, and strong execution is essential. This culture has earned recognition as the #1 workplace in Miami-Dade County and a Top Workplace in South Florida for three consecutive years.

Responsibilities include:

Social Media Management

•         Own and manage day-to-day social media activity across all platforms

•         Ensure consistency in brand voice, tone, and messaging

•         Monitor accounts, respond to comments and inquiries, and manage public-facing interactions professionally

•         Identify and escalate potential reputational risks when needed

Content Development & Curation

•         Create and publish content using existing assets, photography, and design resources

•         Write clear, polished, and engaging captions aligned with organizational messaging

•         Adapt materials for social platforms while maintaining brand standards

•         Highlight member achievements, programs, and organizational initiatives

Content Planning & Coordination

•         Own and manage a structured, well-executed content calendar across platforms and priorities

•         Coordinate with internal teams to gather information and assets

•         Ensure timely promotion of events, education, and key initiatives

•         Identify opportunities to increase engagement, including recommending paid promotion when appropriate

•         Adjust content strategy based on performance and engagement trends

Collaboration with Internal Teams

•         Work closely with leadership, marketing, communications, and program staff to ensure accurate and effective messaging

•         Coordinate with designers and photographers to leverage existing visual assets

•         Support organizational initiatives through social media campaigns and announcements

Community Engagement & Interaction

•         Encourage meaningful interaction and participation across social channels

•         Facilitate conversations that strengthen relationships with members and stakeholders

•         Identify emerging discussions relevant to the organization and respond appropriately

•         Amplify member voices and organizational achievements when appropriate

Knowledge and skills required:

•         Social media management and digital communication expertise across multiple platforms

•         Strong copywriting with the ability to create clear, polished, and engaging messaging

•         Ability to manage multiple priorities and execute in a fast-paced environment

•         Ability to plan and maintain a consistent content calendar

•         Strong professional judgment and responsiveness in public-facing communication

•         Ability to use data and insights to improve engagement and performance

•         Proficiency with content creation tools such as Canva, Adobe Creative Suite, or similar

•         Familiarity with video editing tools such as CapCut preferred

•         Bilingual capability preferred

•         Ability to use AI as a tool, not a dependency

Experience:

We are seeking a candidate with experience managing social media, digital content, or online community engagement for an organization or brand. The ideal candidate has managed multiple social media accounts, created content using existing visual assets and brand materials, and engaged with audiences in a timely and professional manner. They are comfortable working across teams while staying organized and responsive in a fast-paced environment where initiative and follow-through are expected. A creative background is important, a design background is a plus, and bilingual capability, particularly English and Spanish, is preferred.. This role requires a high level of initiative and ownership. The right person will identify what needs to be done and move it forward without waiting for direction.

Education:

•         Background in marketing, communications, digital media, design, or a related field is helpful

•         A creative background with the ability to generate and translate ideas into content is important

Salary and Benefits:

The salary range is $55,000–$65,000 annually, depending on experience. The compensation package includes medical insurance and access to a dental savings plan. The organization also offers a 401(k) plan with matching opportunities.

Compensation is commensurate with experience.

To arrange a confidential interview, send a résumé by responding to this ad or contact [email protected].