Social Media Specialist

ESSENTIAL JOB FUNCTIONS: Works under the general supervision of the Engagement and Brand Coordinator to create and promote key messaging and Human Resources (HR) initiatives for social media channels. Publicizes HR brand by uploading content and people stories on social media relevant to what's current in the HR division. Works with the Engagement and Brand Coordinator to refine the employee engagement strategy and best practices. Manages presence on social networking sites including Facebook, Twitter, Instagram, YouTube, Vimeo, and other similar community sites. Coordinates in managing the editorial calendar to ensure content is timely, relevant, and engaging. Manages the coordination and usages of electronic communications (website, e-publications) and HR's presence on social networking sites to engage target audiences. Drafts weekly communication to be delivered to City employees. Prepares weekly updates and reports to track growth and success rates of campaigns. Keeps up to date and informed on new social media trends and adapt accordingly. Ensures proper messaging is being executed online. Identifies leaders and influencers (internal/external) and engages them in brand activities. Assists with website copywriting, proofing, and updating as needed. Responds to external audiences in real-time on social platforms and provides customer service by directing any citizen's concerns to specific divisions, departments or service centers. Communicates with City department liaisons to ensure accurate production of print collateral and to ensure efficient flow of jobs.
OTHER FUNCTIONS: Performs additional functions (essential or otherwise) which may be assigned.
TYPICAL PHYSICAL DEMANDS: Must be able to communicate clearly both verbally and in writing with employees, management, and staff. Requires the ability to operate general office equipment such as a personal computer, telephone, copier, and fax. Requires some lifting and carrying objects such as file folders and office supplies weighing up to 25 lbs.
TYPICAL WORKING CONDITIONS: Work is performed in an office. May require working extended hours. May travel to various work sites to attend various events or meeting to capture collateral for social media postings.
MINIMUM QUALIFICATIONS: College student (at least a Junior) or Graduate student pursuing a Bachelor's or Master's degree in Digital Communications, Journalism, Strategic Communications or Public Relations. Work experience or internship in performing social media messaging and strategy. Experience using software programs to include but not limited to Microsoft Office Suite, desktop publishing, Photoshop, Canva, GovDelivery, MailChimp, Constant Contact, Hootsuite, Twitter, Facebook and Instagram.
The City Charter requires that City Employees must establish residence within Shelby County within six (6) months from date of Employment. Proof of residence will be required at the time of hire. The City Charter requires that City Employees, with the EXECEPTION of "first responders", must establish residence within Shelby County within six (6) months from their date of Employment. Proof of residence will be required at the time of hire. As defined by Tennessee House Bill 105, "first responder means paid, full-time law enforcement officers, firefighters, and emergency medical personnel and dispatchers of law enforcement, fire and emergency medical service departments."
The City of Memphis is committed to providing access and reasonable accommodation in its services, programs, activities, and employment for individuals with disabilities. To request disability accommodation in the application process, contact the Office of Talent Management at [email protected].
Additional Information
* Posting Date: Apr 24, 2024
Compensation
* Minimum Salary: US Dollar (USD) 40,249.56
* Maximum Salary : US Dollar (USD) 60,777.6
* Pay Basis: Yearly

#J-18808-Ljbffr