Social Media Specialist - Growth-Minded Organization

Pathfinders, a full-service integrated marketing agency, is seeking a principled, committed, and hardworking Social Media Specialist to join our team. This is a full-time, permanent position and is 100% remote eligible with occasional travel requirements. A Social Media Specialist at Pathfinders will actively collaborate with the Social Media Managers and various internal stakeholders to optimize strategy, tools, processes, and tactics. The role will also be responsible for overseeing all Social Studio project management activities for their assigned projects.

You are resilient, accountable, and disciplined enough to tackle the many challenges modern professionals face in marketing & advertising. You exude optimism, motivation, and the willingness to help. You will work on a variety of clients and platforms and collaborate in an environment where you can bring your integrity and independence to the table daily for the mutual benefit of our clients and Pathfinders.

At Pathfinders, we help you develop your skills and your goals for future success. If you value variety in your workload, thrive on finding creative solutions for all types of clients, and are just as adept at collaborating with teammates as you are at working independently, Pathfinders could be a great fit for you. We’re committed to providing one of the best cultures in the industry; a supportive place where you can reach your potential no matter where you are on your journey.

And because we believe in “working hard and resting hard,” we keep your work-life balance a priority. What we ask in return is that you’re principled, hardworking, and willing to rise to every occasion when clients and colleagues need you. 

Get to know us at pathfind.com

What you will do, in greater detail:

• Work closely with internal and external teams, via remote and in-person interactions, to ensure requirements and strategic direction are met. Overnight/weekend travel will be required for certain events. 
• Support social strategy development by compiling client research, competitive data and social platform information. 
• Participate in meetings with client teams to discuss opportunities that will help advance business objectives. Overnight/weekend travel will be required for certain events. 
• Manage third-party relationships with external vendor-partners contracted for social media services including, but not limited to, community management, customer service, scheduling services, billing, etc. 
• Oversee social media community management strategy and owned channels, providing planning, content direction, and posting.
• Collaborate with internal stakeholders ((Assistant) Social Media Director, Social Media Managers, data analytics, etc.) to establish processes and oversee execution for monthly, quarterly and annual reporting for all social clients. 
• Participate in the development of high-quality content across all relevant social channels. Overnight/weekend travel to the PF headquarters, clients, or other locations will be required for certain projects/events. 
• Assist the social studio team in establishing enterprise-wide social media policies, procedures, and workflows based on Pathfinders needs and industry best practices. 
• Help manage social media retainer budgets, out-of-pocket costs, and pass-through costs. 
• Oversee the development of accurate and thorough contracts, Scope of Work, and briefing documents in collaboration with internal agency team members.  

What we’d like to see in a strong candidate:

• Bachelor's degree in Communications, Business, Marketing or equivalent experience.
• Minimum of 2-years agency or marketing experience required.
• Personal passion and participation on social platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, TikTok, etc.).
• Proficient in social media native reporting metrics, social media management platforms, CRM tools, Microsoft Office Suite, and digital presentation materials.
• Exceptional ability to prepare written materials and social media content
• Exceptional self-motivation and passion about all things social media
• Strong ability to analyze and report out social media analytics and provide actionable recommendations based on performance
• Emerging ability to evaluate creative and think strategically
• Strong interpersonal skill
• Strong ability to receive, digest, and implement strategic marketing direction and initiatives
• Advanced knowledge of social media platforms and industry trends in marketing and social media
• Developing understanding of the creative process / associated deliverables, no matter the medium, and be able to effectively communicate to internal stakeholders and clients

What's in it for you? First and foremost, we pledge a deep commitment to flexibility and work-life balance. Our employees average over 6 weeks of PTO a year, while also having a choice to work from home as much as they prefer. But you won’t feel isolated, as you will be able to interact face-to-face with your colleagues during our semi-annual Pathfinders Summits. In addition, our benefits include, health, vision, dental, life and short-term disability insurance, 401(k) with a 3% "safe harbor" employer contribution (no employee contribution required), HSA annual company contribution, and profit-sharing programs, which help ensure your health and financial well-being. We will also reward your performance through our quarterly bonus program (must meet eligibility requirements), which adds additional cash value to your already competitive compensation.

We embrace diversity as an advantage and believe firmly in the power of inclusivity. We provide all qualified applicants with equal employment consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran, or any other protected status.