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The Jimmy John’s social team is looking for a dynamic Social Media Specialist to spearhead social creative across key social platforms. We’re looking for a sandwich and pop-culture-obsessed team member passionate about the power of social media to elevate our brand through the most engaging channels in marketing. In partnership with the Social Media Manager, this role will bring the social media strategy to life through entertaining and engaging content. You will be responsible for day-to-day content creation and calendar management, marrying the brand’s voice, tone and visual identity with native platform trends and features.
*This position is an 80% onsite role typically Monday- Thursday
RESPONSIBILITIES
Duties and Responsibilities
Own and lead executing social content creation, including concepting, organizing assets, designing, shooting, editing and exporting assets to spec across all channels, including but not limited to Facebook, Twitter, Instagram & TikTok, with the support of the Social Media Manager and partner agencies
Champion, embody and protect the brand voice & tone for organic social, keeping our Sandwich Army at the core
Proactively find creative solutions to participate in daily and cultural trends in real time
Ideate and provide creative points of view based on business priority or outside request
Seek out potential opportunities to insert Jimmy John’s into non-branded conversations through Community Management
EDUCATION QUALIFICATIONS
Minimum: 4 yrs degree
EXPERIENCE QUALIFICATION
Minimum: 3+ yrs related experience
Deep social expertise of social media best practices and brand etiquette
Excellent written, verbal, and interpersonal skills.
Ability to work independently, proactively
Unwavering attention to detail and cultural intuition
Knowledge of social platform analytics and defining success
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Has a portfolio and experience creating social media content for consumer brands, with a prioritization on QSR
Lives and breathes social media, with a focus on Instagram and TikTok
Understands the critical difference in an ad and an engaging organic social post
Can quickly absorb a brand’s voice and tone and translate that to brand social creative
Doesn’t just laugh at memes, but knows how to interpret them and translate them for the brand
Understands how to develop content that supports community-building
Stalks competitor and industry social channels to survey the competition
Is on top of what’s trending and proactive in bringing new ideas to the table
Considers brand communications in the context of culture and is proactive in identifying issues or opportunities
Is not afraid to be on camera!
Is proficient in Adobe Creative Suite
Travel Required- 10%
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