Social Media Specialist - Positive Work Culture

SOCIAL MEDIA SPECIALIST

Digital Marketing

Full Time, Salary

Job Family: HQ Support

Location: 1637 East 2nd Street, Austin, Tx 78702, HQ - in office position

Reports to: Director of Digital Marketing

Looking for a social media specialist who will be responsible for supporting the efforts of the marketing team to carry out marketing campaigns and programs with field operations at Crunch Fitness - Undefeated Tribe.

Undefeated Tribe is an official franchise of Crunch Fitness based in Austin, TX. The Undefeated Tribe is expanding the Crunch Fitness brand across Texas and Oklahoma over the next two years and will be inviting over 500 individuals to join their team to help their community experience fitness, wellness, relaxation, and recovery.

From our clubs to headquarters, Undefeated Tribe is a collaborative, fast-paced, and engaging place to work. It’s vital to our success to continue to take risks and think big. This takes tons of hustle, creativity, and boldness. The Undefeated Tribe strives to enrich the lives of others through the power of well-being.

Position Overview

The social media specialist will collaborate with the marketing team to create and implement paid social media campaigns, track performance metrics, and optimize digital marketing efforts. This dynamic position requires a strong understanding of digital marketing trends, excellent communication skills, and the ability to multitask effectively.

Our Social Media Specialist supports our purpose “to enrich the lives of others through the power of well-being” through taking personal initiative to ensure the success of the organization and achievement of established and future goals.

Responsibilities

• Implement paid social media advertising campaigns across various platforms, such as Facebook, Instagram, LinkedIn
• Expert in driving leads and conversions through social media
• Collaborate with the marketing team to define campaign objectives, key performance indicators (KPIs), and target metrics.
• Perform A/B testing and other experiments to improve ad performance, including ad creatives, ad formats, landing pages, and audience targeting.
• Stay updated with the latest trends, best practices, and algorithm changes in paid social media advertising to ensure maximum campaign effectiveness.
• Collaborate with internal stakeholders, including designers, content creators, and data analysts, to align campaign strategies and messaging.
• Utilize analytics tools and platforms, such as Google Analytics, Hubspot, Facebook Ads Manager, and third-party analytics tools, to track and measure campaign performance.
• Stay informed about industry benchmarks, competitor strategies, and emerging digital marketing trends to gain a competitive edge.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines.
• Monitor social media analytics, track performance, and generate regular reports with actionable insights to drive improvements.
• Collaborate with the creative team to develop compelling visual assets and optimize content for social media platforms.

Required Skills & Experience

• Proficient knowledge of applicable business tools and platforms including, but not limited to: HubSpot, Microsoft Office (Outlook, Word, Excel, Power Point, Teams, etc.), Google Suite, Facebook Ads Manager, PicMonkey
• A solid understanding of various digital marketing channels, techniques, and best practices. This includes knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and analytics. Stay updated on industry trends and emerging digital marketing technologies.
• Creates a learning environment, strives for personal development and growth.
• Project Management: Excellent organizational skills to manage multiple campaigns and projects simultaneously. Ability to prioritize tasks, meet deadlines, and work effectively in a fast-paced environment. Attention to detail to ensure accuracy and quality in all digital marketing initiatives.

Physical Requirements

• Requires extended use of computer and peripheral equipment.
• Prolonged stints of sitting working in an office/home office environment.
• Must be able to drive for extended periods of time as needed.

Education Requirements

• Bachelor’s degree from an accredited college or university in Marketing, Communications or related field
• Proven experience in Digital Marketing, including 2+ years of paid social media advertising
• Expert in organization and project management

Compensation (Salary)

Base Salary + Bonuses

Benefits

• Unlimited PTO (for designated corporate employees)
• Subsidized health insurance coverage (health, dental, vision) for full time positions
• Basic Life and AD&D
• HSA
• Short-term disability
• Bonus opportunity (personal and company based for designated roles)
• Free gym membership

Travel

• Up to 10% for new store opening events and club support

EQUAL OPPORTUNITY EMPLOYER

UDT is an Equal Opportunity Employer, a drug-free workplace, and complies with ADA regulations as applicable. UDT provides equal employment opportunities to all employees and employment applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Join us in making Crunch Fitness the talk of the town! Apply now and be a driving force in transforming lives through fitness.