Social Media Strategist

Description

Job Title: Social Media Strategist

Department: Marketing

Reports To: Marketing VP

Position Type: Full-time

Position Classification: Exempt

Supervisory Responsibility: Oversees the Social Media Marketing team of videographers and graphic designers.

Job Description

The Social Media Strategist is responsible for leading the team to creating viral content across all of our platforms. The coordinator will be directly responsible for helping lead the continued development of our amazing brands. This includes working with customer service, marketing, and procurement individuals to grow the Division into the biggest brand in the industry. This will be done by ensuring the team is using key management toolkits, developing marketing plans and campaign outlines, and reviewing standard work and checklists to create the highest level of quality content on time. This content will then be distributed through all major social media channels to ensure our customers are highly engaged with us and our brands get stronger every day. This leader will also coach and help the team on a daily basis with problem solving, tracking their progress with daily metrics, and constantly progressing their skill set.

Requirements

Job Duties

• Lead the creation of viral content, concepts and campaigns.
• Lead team through daily/weekly productions schedules.
• Monitor social engagements, site visits, sales and other key driver metrics and react with performance, problems and solutions when metrics are not being hit.
• Monitor team efficiencies/progress through weekly efficiencies and sales metrics.
• Work with the Marketing leadership team as a team member on the implementation of monthly marketing plans to ensure we meet our divisional strategies.
• Work with the marketing leadership team to establish new relationships with wheel, tire and suspension companies to gather marketing and promotional materials.
  • Team up with vendors and manufacturers to collaborate on social media.
  • Coordinate inbound/outbound products for filming and photography as needed.
  • Reach out to others in the industry for new products/opportunities.
• When possible, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills, and Abilities

• Ability to work independently and as part of a team
• Strong teamwork and collaboration skills
• Creativity, customer focus, and strong attention to detail
• Strong problem solving and decision- making skills
• Strong organizational and analytical skills
• Clear verbal and written communication skills
• Ability to work both independently and across teams, providing leadership and influence at all levels of the organization

Minimum Requirements

Education

• Bachelor’s Degree in marketing, business or related field
• Master’s Degree in related field, preferred

Experience

• 5+ years experience in social media marketing
• 2+ years of leadership experience
• 4+ years of hands-on experience managing large-size accounts (250k+ Followers/Likes)

Position Type/Expected Hours of Work

This is a full-time position, Monday through Friday.

Expectations

• Location: Onsite: Wrightstown, Wisconsin

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; with occasional lifting.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

SD Wheel is an Equal Opportunity Employer and does not make employment decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other characteristics protected by law.