Social Media/Tech Marketing Coordinator

Description

** THIS IS NOT A REMOTE POSITION **

Robinson Oil Corporation, proudly known as Rotten Robbie, is seeking a skilled and motivated Social Media/Tech Marketing Coordinator to enhance our brand visibility and customer engagement through the Rotten Robbie app and social media channels. This role plays a key part in leading our marketing initiatives by managing social media content, customer loyalty efforts, and in-store promotional campaigns.
 

Position Description:

• Serve as the primary point of contact for the Rotten Robbie app & Saver Club, including customer support, troubleshooting, and user experience updates.
• Develop and manage the promotion and coupon calendar for the Rotten Robbie app.
• Plan, create, and manage weekly social media content across platforms (e.g., Facebook, Instagram, TikTok) to build a community of users and promote products, campaigns, and contests. Monitor and respond to comments on Yelp, Google Business, and Next Door.
• Maintain our brand’s personality in tone, visuals, and messaging across all channels.
• Collaborate with Merchandising and Store Managers to advertise promotions, contests, and merchandise.
• Coordinate creation and distribution of in-store and digital signage for marketing campaigns.
• Manage and update rottenrobbie.com and roccf.com with current promotions, company news, and relevant content.
• Analyze performance data to refine strategy based on engagement, traffic, and customer feedback.
• Stay current on social media trends, competitor activity, and platform algorithm changes to keep our content fresh and relevant.
• Create and manage Rotten Robbie branded merchandise, including buying, inventory, and developing an ongoing program for customers, giveaways, and employee gear.
  
   

Requirements

• BA/BS in Marketing, Journalism, Communications, or Public Relations preferred.
• 2+ years of hands-on social media/marketing experience in a retail or customer-facing business.
• Proven knowledge of building customer relationships through social media engagement.
• Basic graphic design skills in Canva, Adobe Creative Cloud, or similar tools.
• Photography skills and proven experience taking pictures for use in advertising campaigns, etc.
• Demonstrated understanding of primary social media platforms, and how they work together, and experience using social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
• Excellent written and verbal communication skills with strong attention to detail (prior copy-writing experience a plus).
• Proven ability to self-manage, work independently, and lead multiple projects in a fast-paced environment.

Robinson Oil Corporation is a family-owned company operating 38 “Rotten Robbie” gas stations and convenience stores throughout the greater Bay Area. We’ve got plans for growth and are looking for people who want to take that journey with us! We offer competitive pay and benefits, and an amazing place to work. You’ll even get a discount on gas!
 

If you like the sound of this, what are you waiting for? Apply today!