Software Product Marketing Specialist

3-GIS builds intelligent network management software that brings clarity and control to critical infrastructure. Our solutions empower telecom and utility operators to design, manage, and evolve complex networks with greater speed and accuracy.

The Role

We’re seeking a Software Product Marketing Specialist to help tell the story of how our software delivers value to customers across telecom and utility industries. In this role, you’ll translate technical product capabilities into clear, compelling content that supports launches, campaigns, and sales initiatives. You’ll collaborate closely with Product Management, Sales, and Marketing to ensure our products are represented consistently and effectively across every channel.

Responsibilities

• Create product-specific marketing content such as data sheets, case studies, blog posts, presentations, and web copy.
• Collaborate with Product Management to understand new releases and translate features into customer-focused benefits.
• Assist with internal enablement materials to help sales teams communicate product value clearly.
• Maintain messaging frameworks, positioning statements, and value propositions for each product line.
• Support go-to-market plans for product launches and updates.
• Partner with the broader marketing team to align product messaging across campaigns, events, and digital channels.
• Research competitors and market trends to inform positioning and differentiation.
• Assist with internal enablement materials to help sales teams communicate product value clearly.

Requirements

• 3–4 years of experience in B2B software or SaaS marketing; experience in telecom, utilities, or GIS is a plus.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of how to translate technical information into audience-appropriate messaging.
• Familiarity with common product marketing deliverables (personas, positioning docs, launch briefs, etc.).
• Comfortable managing multiple projects and collaborating across departments.
• A self-starter with curiosity, attention to detail, and a passion for clear communication.

Why 3-GIS

At 3-GIS, we’re redefining how critical networks are planned, built, and managed. Join a team where your ideas help shape software used by leading telecom and utility operators worldwide.