Specialist, Communications - Student & Family Engagement

PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify.

Job Posting End Date:

Deadline to apply is 11:59 PM on

02-17-2026

Job Title:

Specialist, Communications - Student & Family Engagement

Contract Type:

Employee

Annual Salary:

$52,621.00 - $104,190.00

(Support staff salary will be based on internal equity and experience)

Location:

FL - HOME OFFICE

Job Description Summary:

Our Mission is to equip students for success by developing and delivering highly effective digital learning through an intuitive online platform.

FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

The Position:

Position General Summary:

The Marketing Specialist develops and executes the internal and external marketing activities of Florida Virtual School to meet the needs of the target market. The Marketing Specialist recommends changes in marketing strategy and execution and ensures that marketing activities nurture the FLVS brand and overall organizational strategy.

Essential Position Functions:

• Have a thorough understanding of the assigned target market and the entire customer journey with FLVS.

• Provide strategic guidance and customer insights to external agencies and the in-house marketing team to inspire relevant creative solutions that meet customer needs.  

• Develop, coordinate and execute projects and campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders

• Partner with cross-functional teams to help team members understand viable marketing solutions for each of the FLVS schools, products, courses, and other needed items

• Gather and assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for marketing initiatives and make recommendations based on findings

• Perform writing, copywriting, editing, and proofing of collateral, web content, marketing emails and social content

• Maintain messaging and branding consistency and offer solutions for new messaging strategies

• Compile competitive information

• Work with external partners as needed to achieve marketing goals

• Complete special projects, as assigned

• Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others

• All work responsibilities are subject to having performance goals and/or targets established

 (These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.)

Minimum Requirements:

Education/Licensure/Certification:

• Bachelor’s Degree in Marketing, Advertising, Communications, or Public Relations; or equivalent combination of education and relevant experience

Experience:

• Three years’ in marketing, advertising, communications, public relations, or other related fields

Knowledge, abilities and skills:

• Excellent verbal and written communication skills

• Ability to excel in a detail-oriented, deadline-driven environment

• Ability to prioritize tasks while maintaining constant level of high quality

• Strong interpersonal and customer service skills

• Ability to work with/for multiple employees and meet deadlines

• Excellent organizational skills

• Ability to schedule and meet deadlines

• Ability to be self-motivated

• Ability to be a strong team player and work with multiple employees to achieve deadlines

CORE COMPETENCIES FOR SUCCESS:

JOB KNOWLEDGE AND SKILLS

Team member carries out essential job functions with accuracy, engages in ongoing and relevant professional learning, applies new knowledge effectively, and demonstrates mastery of job-specific skills

PRODUCTIVITY

Team member produces high quality work, meets organizational and departmental deadlines, balances multiple responsibilities, manages time effectively, and seeks ways to improve processes and productivity

COMMUNICATION

Team member communicates clearly in written and verbal formats, collaborates effectively, demonstrates professionalism in all interactions, exhibits strong interpersonal skills, and contributes to a positive team and professional community

CUSTOMER FOCUS

Team member addresses the needs of internal and external customers, analyzes problems effectively, contributes to innovative solutions, seeks opportunities for improvement, and successfully adapts to change

Physical Requirements and Environmental Conditions: 

• Frequency of travel:  Occasional travel is required for meetings, trainings and conferences; location may vary and may require overnight stays 

• Light physical activities and efforts required working in an office environment 

 

(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with a disability.)