Specialist II Marketing Brand Programs

Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.

Location: Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present at the Scarborough, ME Home Office a minimum of three (3) days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.

Position Summary

Help shape how customers experience the Hannaford brand! At Hannaford, our customers are the heart of everything we do, and this role turns customer insights into marketing strategies and programs that bring our brand to life, create meaningful customer experiences, and drive growth.  This position is a program marketing role responsible for overseeing the marketing strategy and execution of Hannaford’s brand programs (such as Hannaford to Go, Time Savers, Private Brands, etc.) to achieve short and long-term business objectives, brand equity and marketing goals. This position leverages data and consumer insights to develop strategic plans, brief internal stakeholders, and execute campaigns for all prioritized marketing programs, with a focus on driving growth and impact for the brand. In this role you will collaborate with merchandising, brand planning, and channel leads to ensure all strategies and plans are designed to achieve their objectives and set up for successful execution.

Primary Duties & Responsibilities

As the Specialist Brand Marketing Programs, your primary duties and responsibilities will be:

• Develop annual strategic plans for each business and marketing priority, ensuring they are customer-centric, grounded in data/insights, and supported by key stakeholders and enablers. Present plans to the marketing team and other stakeholders and leaders throughout the organization

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  • Gain input from key leaders in Category, Merchandising, and support organization during planning process to understand business priorities/strategies to effectively build marketing strategies and objectives.
  
  
  • Brief internal stakeholders, participate in concept and creative reviews to ensure creative addresses all jobs to be done and are consistent across all platforms
  
  
  • Day to day management of program plans, ensuring effective wiring, flawless execution, and continual improvement based on learning and results
  
  
  
  


• Develop marketing strategies to support business priority objectives, incorporating market/competitive dynamics, objectives, strategies, target customers, positioning/message strategies, and timing


• Develop and execute Marketing launch strategy for new products/services


• Collaborate with other members of the marketing team, especially shopper and commercial planning team to ensure integration and avoid messaging collision.


• Develops trusted relationships across teams and functions, using expertise, effective communication and influencing skills to build alignment and win together


• Provide visibility to and seek feedback on program strategies, plans and results to stakeholders and leaders throughout the organization


• Support development of research plans to inform marketing strategies (customer perceptions, market positioning, promotional offerings, etc.) 


• Maintain deep knowledge of our markets including regional and consumer trends, competitors, customers, and cultural differences

Qualifications & Experience

Succes in this role requires the following qualifications and experience:

• Solid understanding of business process and strategy


• Experience with strategy development, strategic communication and storytelling


• Minimum of 5 years of experience in brand management, marketing and/or commercial planning


• Bachelor’s degree in marketing or related field or equivalent work experience


• Strong understanding of marketing strategies, media channels, and branding

Skills, Abilities & Functional Competencies

Key skills, abilities, and functional competencies for success in this role include:

• Strong communication skills, both written and verbal


• Strong interpersonal and collaboration skills


• Strong leadership skills and ability to influence others


• Ability to successfully manage competing priorities


• Ability to successfully manage and balance multiple projects at once


• Ability to write clear and compelling strategy briefs


• Ability to translate data into meaningful insight(s)

Additional Details:

• The pay range for this role is: $75,040 – $112,560/year


• This position is eligible for an at-target Short-Term Incentive of 10% of your base salary (pro-rated)


• See all the benefits we offer: Hannaford Benefits | Supporting You

This Job Description reflects the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods, or otherwise to balance the workload.

Ready to make an impact? We’d love to meet you! Apply today.

Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law.