Specialist, Integrated Marketing Communications, Acquisition

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Specialist, Integrated Marketing Communications, Acquisition

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locations

PA - Philadelphia, 1701 John F Kennedy Blvd

time type

Full time

posted on

Posted 4 Days Ago

job requisition id

R384652

Comcast Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, Comcast Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. The organization is the nation’s largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services.

Job Summary
The Specialist, IMC Acquisition will be part of the Comcast Business Acquisition Integrated Marketing Communications (IMC) team and will be responsible for supporting the development and execution of acquisition advertising campaigns for Comcast Business services (Comcast Business Internet and Comcast Business Mobile) – primarily targeted to Small Business owners. Reporting to the Senior Manager, Integrated Marketing Communications, Acquisition, this position will facilitate the implementation of a wide variety of creative executions that reflect the acquisition strategy and support business goals – including, but not limited to: broadcast TV and radio, digital display, online video and radio, social, OOH, retail and print.

Candidate must possess strong accountability and resolution, extreme attention to detail, strong organizational skills, flexibility to react to market changes, ability to problem solve both independently and collaboratively, and should thrive in a busy and fast-paced environment. Candidate should demonstrate a basic understanding of strategic marketing communications and brand-centric creative requirements to ensure high-performing and on-brand creative output, and consistent campaign integration across all integrated marketing tactics.

Required key skills include the ability to keep simultaneous projects moving, acute attention to detail, strong writing skills, and the ability to collaborate with teammates, agencies and legal advisors. Experience in a marketing, communications or business environment is required.

Job Description
Core Responsibilities:
Manage the tagging process for TV, Radio and OLV, inclusive of offer document development and offer tag approvals to ensure advertisements are tagged with accurate offer information, compliant legal disclaimers, and are consistently on-brand.
Drive creative development and tactical execution for Print and OOH tactics.
Work collaboratively with the agency and Field Team to ensure request matrices are accurate and that creative assets are trafficked in a timely, accurate manner while accommodating product and promotional offerings, messaging priorities, legal compliance and brand guidelines.
Develop and maintain cross-departmental IMC decks that showcase and track broad marketing tactics for any given campaign.
Provide creative support and strategic feedback on presented advertising concepts across all media tactics.
Work closely with legal to foster a deep understanding of required disclaimer language and compliance of all acquisition communications, and seek regular approval on departmental creative prior to trafficking.
Help manage the consistent application of acquisition messaging guidelines to all creative.
Develop a keen eye for visual identity and brand guidelines to ensure all advertising is in alignment with brand strategy and creatively problem solve within our brand guidelines for tactics that require new concepting.
Foster a strong knowledge of the products and services that Comcast Business offers to prospective customers.
Regular, consistent and punctual attendance.
Other duties and responsibilities as assigned.
Requirements:
Experience in advertising campaigns development and/or project management.
Experience with broadcast and/or digital production.
Understanding of digital marketing, audience segmentation, social media landscape and KPIs.
Extreme attention to detail and excellent organizational skills.
Excellent problem solving.
Excellent written/verbal communications skills and strong presentation skills
Strong interpersonal,

relationship-building,

negotiation and influencing skills
Agency collaboration skills
Excellent analytical and organizational skills
Must be innovative, proactive and a strong team player
Working knowledge of Microsoft Office Suite
Works well under pressure and tight deadlines
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary

on our careers site for more details.
Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications

(if applicable)
Relative Work Experience
2-5 YearsComcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

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