Specialist - Marketing

Why Bally's?

Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence.  Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach.  It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.   

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

The Role: Specialist - Marketing

MAJOR FOCUS:

Assist in the development and implementation of annual marketing plans, working closely with the in-house marketing team, the ownership group and the external advertising/PR agency

Responsibilities:

• Work closely with Direct Marketing team on promotions, offers and database marketing initiatives


• Work closely with advertising agency on all PR and Advertising efforts


• Oversee the television, radio, billboard commercials traffic schedule and coordination with agency


• Present creative ideas on new ways to promote the property via web, e-mail and media promotions


• Assist in planning and coordinating major events for Bally’s Dover


• Assist in the design and scheduling of the Marquee messages for slots, hotel, harness.


• Create job orders for all design needs for slots, hotel, entertainment and harness


• Monitor social media accounts for any follow-up needs and guests service issues


• Proofread all marketing materials.


• Track expenses, reconcile invoices and report forecast expenses to marketing and finance team


• Ensures that all reporting is accurate, distributed appropriately, and on a timely basis.


• Assist Director of Marketing on administrative functions as needed


• Provides exceptional customer service


• Works safely, following all established safety rules and regulations


• Communicates effectively with co-workers, supervisors and guests


• Follows all relevant policies and procedures 

ADDITIONAL FUNCTIONS:

• Perform other duties as assigned

Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising or Journalism or equivalent work experience


• 1-2 years’ experience preferred.


• Project management experience preferred.


• Proficiency in Microsoft Office software, including Outlook, Word, Excel and PowerPoint required


• Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure.


• Professional verbal and written communication skills required.


• Ability to multi-task, balance numerous and diverse operations, as well as possess the ability to work well with all levels of employees and management.


• Must have strong interpersonal skills to foster client, vendor, and internal relations


• Ability to provide excellent customer service


• Speak, write and understand English fluently


• Ability to perform manipulation of numbers and basic math calculations


• Ability to conduct analysis and generate reports to reflect findings


• Ability to express ideas or make recommendations concerning job-related issues, learn specific job duties and complete detailed work assignments; maintain knowledge of basic concepts and techniques


• Ability to communicate clearly, and effectively both orally and in writing; ability to logically and independently plan, organize and complete work; initiative; well-developed interpersonal skills; ability to set and achieve high standards of performance


• Ability to perceive quality of work, read material and review documents; receive instruction and hear inquiries from agencies, clients and staff


• Must be able to report to work on time as scheduled


• Must be able to work weekends, holidays and nights as needed


• Must present an overall professional appearance and report to work in appropriate attire

What’s in it for you:

• Competitive Salary with annual performance reviews


• Comprehensive health coverage plan that includes medical, dental, and vision


• 401(K)/ Company Match


• Access Perks and Childcare discounts


• Enjoy 30 days of free rides for new hires with DART and earn reimbursements via Delaware Commute Solutions

Starting Hourly Rate: $21.10/hr

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.

Let Bally’s Bet on You – We can’t wait to meet you!