Specialist, Marketing

• Competitive salaries reflecting your skills and experience.


• Comprehensive health, dental, and vision insurance for eligible employees, plus wellness programs, mental health resources, and a family gym membership.


• Generous PTO and paid holidays, with flexible work hours for work-life balance.


• 403(b) plan with company contributions for eligible employees after 2 years of service.


• Continuous learning opportunities through workshops and training programs.


• Supportive work environment valuing diversity, equity, and inclusion.


• Discounts on programs, employee assistance programs, and company-sponsored events.

Scope of Responsibilities:

• Execute marketing campaigns across digital, email, and other channels using established strategies and templates 


• Support assigned portfolios including community hubs and hyperlocal initiatives by coordinating campaign timelines and deliverables 


• Collaborate with internal teams to gather information, clarify needs, and implement approved marketing requests 


• Assist with audience segmentation and messaging using existing data and tools 


• Track campaign performance and prepare basic reports to share results, trends, and recommendations 


• Support testing and optimization efforts such as subject lines, content variations, and scheduling under direction 


• Maintain marketing assets, calendars, and documentation to ensure accuracy and consistency 


• Ensure all materials align with YMCA brand standards, inclusion practices, and organizational policies 

Collaboration & Communication 

• Work in partnership with marketing leadership, program staff, and other departments to support marketing goals 


• Participate in planning meetings and provide status updates on assigned work


• Communicate clearly and professionally with internal stakeholders regarding timelines and deliverables 

Portfolio Responsibilities

• Communities (hubs/learning sites)


• Community relations


• Local development

Minimum and Preferred Qualifications:

• Bachelor’s degree in marketing, communications, or preferred equivalent


• Minimum of 3-5 years of related work experience


• Ability to develop campaign strategies, segment, and target audiences for engagement and conversion


• Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns


• Ability to achieve results by taking a proactive long-term view of business goals and objectives

Child Abuse Prevention - Supports the YMCA’s commitment to child abuse prevention by:

• Reporting any items that may provide a health or safety hazard to staff, members or guests to your supervisor -


• Following all policies and procedures related to keeping children safe in our facilities and programs, including those related to the monitoring and supervision of children


• Reporting any suspicious behavior and violation of policy and procedures to your supervisor


• Completing all child abuse prevention training as required