Specialist, Media Operations

ESSENTIAL FUNCTIONS:

Trafficking & Execution Support (25%)

• Develop and manage detailed trafficking sheets to guide agency execution of media plans. 

• Ensure all campaign components (creative assets, URLs, tracking tags) are correctly assigned and formatted for seamless launch. 

• Work closely with agency partners to confirm trafficking details and troubleshoot setup issues. 

Platform Setup & Quality Assurance (25%)

• Validate campaign setup across media platforms, ensuring proper targeting, tracking, and creative implementation. 

• Conduct pre-launch testing to confirm that all pixels, conversion tracking, and attribution mechanisms are working as intended. 

• Maintain a deep understanding of platform-specific nuances, including tagging structures, ad specifications, and compliance requirements. 

• Monitor initial campaign launches for accuracy, flagging any discrepancies for resolution. 

Process Management & Documentation (25%)

• Create and maintain standard operating procedures (SOPs) for trafficking, setup, and troubleshooting. 

• Develop process checklists to ensure accuracy and consistency across campaigns. 

• Provide ongoing recommendations to improve workflow efficiency and reduce setup errors. 

Cross-Functional Collaboration (25%)

• Partner with the media planning team to ensure smooth execution of campaign strategies. 

• Work closely with analytics teams to ensure accurate data tracking and measurement. 

• Collaborate with creative teams to confirm asset specifications and deployment timelines. 

EXPERIENCE/QUALIFICATIONS:

• Preferred Degree: Bachelor's Degree
• Years of experience: 3+

KNOWLEDGE, SKILLS, AND ABILITY:

• Proficiency with major media platforms (Google Ads, Meta Ads, DSPs, CM360, etc.).
• Experience with tagging and tracking tools (Google Tag Manager, Floodlight tags, UTM parameters, etc.).
• Strong analytical mindset to troubleshoot and validate campaign data accuracy.
• Excellent written and verbal communication skills for documentation and partner coordination.
• Process-oriented – Strong ability to follow structured workflows and create efficiencies.
• Technical expertise – Deep understanding of media platforms, tagging structures, and tracking methodologies.
• Attention to detail – Ensures accuracy in trafficking, setup, and execution.
• Problem-solving – Diagnoses and resolves technical issues related to campaign setup.
• Collaboration – Works effectively across teams to ensure seamless campaign execution.
• Project management – Manages multiple campaigns and trafficking deliverables simultaneously.

TRAVEL REQUIREMENTS:

• Ability to travel (by car and/or airplane) when necessary.

PHYSICAL REQUIREMENTS:

• N/A