Sr Analyst- Digital Customer Growth Marketing

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At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

The Digital Customer Growth team is part of the US Consumer Marketing organization and is responsible for deepening our essential Card Member relationships through compelling, innovative marketing across our onsite and offsite channels. The team is tasked with efficiently delivering organic spend and lend growth through several proven and “next gen” Customer treatments on behalf of our partners across the Global Consumer Services Group. 

The Sr. Analyst of Digital Customer Growth for Customer Shop will support the acquisition experience for our existing Card Member base in the US. This individual will be responsible for delivering revenue through the acquisition of cross-sells, upgrades, and standalone supps across the Charge, Lend, and Co-brand portfolios, with a particular focus on our Hilton, Marriott, and Charge (Platinum, Gold, and Green) products. They will manage creative/copy, user experience, offers, and journey optimization while supporting key product launches and refreshes within the channel. This individual will work closely with colleagues across Consumer Marketing Services, Tech, Brand, Product, Compliance, Finance, Operations, and Capabilities teams to deliver for our Card Members and for the business.

This role requires both creative and analytical skills as well as good energy, solid relationship management, and a solution-oriented mindset. This individual must be able to successfully manage complex projects and have a strong desire to drive innovation while advocating for the Customer.

Core responsibilities include:

• Support the marketing of cross-sells, upgrades, standalone supps, and revolve a balance offers across Customer Shop in partnership with leader and peers


• Manage a robust marketing calendar across 14 Card products in acquisition, including creative development for new product launches, refreshes, offers, and minor site enhancements


• Own the end-to-end strategy and execution of our Homepage Hero creative workstream


• Proactively identify opportunities for growth through marketing content strategy


• Partner with analytics to understand channel performance, translate data into insights, and optimize accordingly


• Own the monthly channel forecasting process and seek opportunities to improve forecasting tools & methodology

Qualifications:

•  Strong organizational skills; able to juggle multiple priorities, meet tight timelines, and operate effectively under changing and challenging conditions


•  Great attitude with strong will to win; resilient in the face of challenges


• Proactive and solution-oriented; identifies areas of improvement in processes and implements fixes


• Creative thinker who develops innovative, actionable solutions


• Challenges the status quo; speaks up and clearly communicates his/her perspective


• Strong relationship management skills, with the ability to influence stakeholders both across and upwards


• Robust analytical skills; translates data into insights


• Ability to thrive in a fast-paced, dynamic environment, both independently and as part of a team


• 3+ years of Digital Marketing experience preferred

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 


• Bonus incentives 


• 6% Company Match on retirement savings plan 


• Free financial coaching and financial well-being support 


• Comprehensive medical, dental, vision, life insurance, and disability benefits 


• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 


• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 


• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 


• Free and confidential counseling support through our Healthy Minds program 


• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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