Sr. Analyst, Email Development - A&F Co.

Job Description:

The Digital Marketing Operations Center of Excellence is dedicated to digital marketing production across site, app, email, and push. Members of this team partner daily with marketing strategy and design teams to produce, QA, and deploy campaigns and site content. This team is passionate about operational efficiency, maximizing our channel capabilities, and accurately deploying each digital marketing campaign. 

The Email Developer is responsible for owning complex, automated delivery of email, push, and IAM campaigns as well as agilely supporting day-to-day campaign building and execution. The Email Developer serves as a consulted SME, helping marketing strategy partners navigate channel capabilities and identify optimal operational solutions for delivering new strategies, tests, and customer journeys. The Email Developer operates in compliance with defined processes, quality assurance, and management of risks, while supporting other members of the email team for troubleshooting, triaging priorities, and managing expectations.  

This job is located at our Global Home Office in Columbus, Ohio.  

What Will You Be Doing? 

• Supporting campaign complexity outside of daily delivery, including template building, customer journey automations, trigger campaigns, multi-touch marketing strategy tests, and dynamic content 

• As-needed daily building and executing of email, push, and IAM campaigns with some HTML coding  

• Partnering with internal team members to QA, approve, and deploy digital marketing campaigns 

• Ensuring that all campaigns deploy as planned 

• Serving as a digital marketing platform end-user expert and consulted partner, providing guidance for channel capabilities and ideal blueprints for operational delivery 

What Do You Need To Bring? 

• A Bachelor’s degree or related relevant experience 

• Minimum 5 years of experience in digital marketing, digital product, or the technology space with strong project management and communication skills, and direct platform experience executing email and push campaigns using an enterprise-level platform, and/or Cordial, or similar 

• Knowledge of HTML (preferably within the email channel), experience with Smarty, writing dynamic display logic, and/or HTML-includes a plus 

• A keen attention to detail and proven track record implementing QA processes 

• A passion for the customer, their relationship(s) with our brands, and how digital marketing capabilities enable us to bring our vision to the customer on a daily basis 

Our Company  

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. 

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. 

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

Benefits & Perks  

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process 
• Flexible spending accounts 
• Medical, dental and vision insurance 
• Life and disability insurance 
• Associate assistance program 
• Paid parental and adoption leave 
• Access to fertility and adoption benefits through Carrot 
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off and one paid volunteer day per year, allowing you to give back to your community 
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year) 
• Seven associate wellness half days per year 
• Merchandise discount on all of our brands 
• Opportunities for career advancement, we believe in promoting from within 
• Access to multiple Associate Resource Groups 
• Global team of people who will celebrate you for being YOU! 

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.

Learn more about A&F Co. by visiting our corporate website here.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.