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As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.
Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers.
Ready to contribute to the success of our food solutions company? Apply now!
Location:
850 76th Street S.W. - Byron Center, Michigan 49315
Position Summary:
This role is responsible for uncovering actionable insights that drive data-informed decisions for Marketing campaigns, channels, and shopper experiences. Leads development of measurement frameworks, builds dashboards and translates complex data into clear, impactful stories to influence marketing strategy and optimize performance.
Here’s what you’ll do:
Marketing
Lead Marketing analytics and performance measurement across channels and segments to assess ROI and effectiveness.
Serve as the analytical head for advising leaders on fact-based decisions to improve sales and profitability.
Insights
Develop and socialize insights from first- and third-party data to shape targeting, personalization, creative and media strategy.
Design and maintain dashboards and reporting tools that provide real-time visibility into KPIs and performance metrics.
Conduct deep-dive analyses to understand shopper behavior, elasticity, and loyalty drivers.
Translate complex data into executive-ready narratives and visualizations that influence decision-making and strategic planning.
Performance Management
Proactively identify and investigate new business opportunities through exploratory analysis.
Develop and maintain analytical processes using up-to-date techniques for evaluating impact, customer segmentation and profitability.
Additional Responsibilities
Take on additional responsibilities as assigned or as the business needs evolve.
Here’s what you’ll need:
Education
Bachelor’s Degree (Required) in Business Analytics or Economics, Mathematics, Statistics or related field.
Equivalent combinations of education and experience will be considered.
Experience
6 years' experience with Marketing analytics; partnering with the business to determine goals, designing the measurement frameworks, evaluate the success of Marketing efforts and delivering recommendations to senior leadership.
Experience using advanced analytical techniques to solve complex business problems from massive datasets.
Experience with marketing databases, segmentation, clustering, profiling and modeling tools as well as web analytics preferred.
Hands-on experience with reporting, data discovery and visualization tools.
Skills & Abilities
Strong analytical mindset with the ability to translate complex data into actionable insights.
Quantified track record of driving seven-figure business results through data-driven decision support.
Excellent communication and presentation skills, with the ability to influence executive leaders with stories built on data.
Project management skills with proven ability to lead implementation of analytical processes with accurate and efficient repeatable results.
Ability to effectively present information with visualizations with a focus on telling an impactful story.
Knowledge of analytical, quantitative & statistical approaches to derive insights from large, data sets solving complex, ambiguous business problems using business acumen.
Exceptional Excel (PowerBI, Power Query, etc.) and PowerPoint required.
Travel Requirements
Willingness to travel, including overnight stays, up to 15% depending on business needs.
Physical Requirements:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.
As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.
SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.
We are not able to sponsor work visas for this position.
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