Sr. Analyst, Retail Media Activation

About the Role: 

Retail media is becoming a key component of the marketing mix, and our team is at the forefront of shaping its impact. As a Senior Analyst, Retail Media Activation, you will play a key role in developing and optimizing retail media strategies that drive measurable enterprise growth.  

You will be responsible for executing media campaigns, managing client relationships, and driving innovation across retail media networks. The ideal candidate has strong analytical skills, a deep understanding of retail media, and a passion for delivering client success.  

Key Responsibilities  of a Sr. Analyst, Retail Media Activation:

Retail Media Strategy & Execution  

• Plan, execute, and optimize retail media campaigns across onsite and offsite channels, including Programmatic Display and CTV/OLV.  

• Implement algorithmic and manual bidding strategies to maximize performance.  

• Develop and refine data-driven media briefs based on client business objectives, historical learnings, and industry trends.  

• Identify and implement test-and-learn initiatives to unlock new capabilities and improve campaign effectiveness.  

Retail & Technology Partnerships  

• Manage relationships with leading Retail Media Networks (RMNs) such as Amazon, Walmart, and Instacart.  

• Partner with technology platforms including Pacvue, The Trade Desk, and Criteo to enhance campaign execution.  

• Collaborate with cross-functional teams to streamline media planning and execution.  

Client Leadership & Account Management  

• Serve as a trusted advisor by developing tailored retail media strategies that align with client business goals.  

• Lead day-to-day program management, including defining objectives, executing media plans, and optimizing performance.  

• Deliver clear, data-backed insights and recommendations that drive measurable impact.  

• Effectively manage client relationships, ensuring high engagement and satisfaction.  

Thought Leadership & Cross-Functional Strategy  

• Stay ahead of industry trends, emerging retail media platforms, and evolving best practices.  

• Contribute to company-wide knowledge sharing by refining Ovative’s retail media approach and frameworks.  

• Support broader cross-channel digital marketing strategy initiatives, providing expertise in retail media performance.  

Team Leadership & Development  

• Work independently while proactively seeking guidance and alignment with leadership.  

• Share expertise and mentor new team members, fostering a culture of growth and collaboration.  

• Promote open communication and constructive feedback within the team.  

Qualifications & Requirements:  

• 3+ years of experience in performance digital media, with a strong focus on retail media.  

• Proven expertise in Amazon Ads, The Trade Desk, Pacvue, and Criteo.  

• Strong analytical skills, with the ability to interpret data, identify trends, and drive actionable insights.  

• Track record of delivering results through display channels and performance media.  

• Exceptional communication and client management skills.  

• Detail-oriented with the ability to manage multiple priorities and work independently.