Sr. Application Developer- Digital Tagging and Adobe Analytics

Overview

We are seeking a highly skilled Digital Tagging and Analytics Implementation Specialist to join our team. This role will be integral to managing our digital data collection infrastructure, implementing advanced tracking solutions, and ensuring data accuracy and compliance across our digital ecosystem. The ideal candidate will have extensive experience with tag management platforms like AEP Data Collection (formerly called Adobe Launch), Google Tag Manager (GTM), or Tealium, Analytics systems such as Adobe Analytics, CJA, CDP, Google Analytics, and possess a solid foundation in JavaScript and front-end development.

Responsibilities

• Develop and maintain tagging solutions across platforms using AEP Data Collection, and potentially GTM, or other tag management tools


• Conduct thorough testing and debugging of tag deployments to ensure data accuracy and performance and troubleshoot any issues to maintain data integrity


• Develop and manage tag properties and rules for multiple domains using AEP Data Collection


• Efficiently manage and publish workflows involving multiple libraries in AEP Data Collection


• Design and execute data collection strategies and tagging standards that support scalable, consistent, and efficient data capture across web assets


• Work closely with front-end developers, UX, and product teams to align on data layer and EDDL requirements for websites and web event tracking to ensure optimal data collection


• Enforce best practices in data collection, including adherence to privacy and compliance requirements such as GDPR and CCPA


• Partner with business analysts and product owners to provide a best-in-class customer experience

Requirements

• 5+ years of relevant, full-time experience


• Experience with tag management systems such as AEP Data Collection (formerly called Adobe Launch), GTM, Tealium, or similar tag management platforms, including implementation, testing, debugging, and system planning


• Experience with JavaScript for tag and analytics implementations


• Familiarity with HTML, CSS, and front-end development principles


• Experience with Data Layer standards, formatting, and governance


• Knowledge of Agile development and software lifecycle methodologies


• Excellent communication skills to effectively collaborate in regular meetings with team members and management


• Bachelor’s degree in information systems, computer science, or a related STEM field

Recommended Qualifications

• Experience with Adobe Specific Analytics & Tag Management Architecture


• Experience with event driven analytics architecture, such as EDDL, AdobeDataLayer


• Knowledge of Data Collection Standards and Best Practices


• Hands-on experience implementing Adobe Web SDK


• Experience managing analytics implementations across a mixed ecosystem


• Ability to Support Onboarding and Training internal teams in data collection tools and processes


• Understanding of Privacy and Compliance Considerations (such as GDPR, CCPA)


• Familiarity with Tag Governance techniques and processes


• Experience working with Adobe and other APIs, along with Python for automation or analytics tasks


• Experience with Multi-Region/International Data Deployments


• Knowledge of eVars, Props, Success events, SAINT & Rule-based classification


• Familiarity with crawlers such as Screaming Frog and Python-based tools for site analysis


• Experience with Adobe AEP, CJA and CDP implementation and management


• Strong understanding of marketing / business analytics that supports enterprise data and the customer lifecycle

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