Sr Brand Manager, Vaccines & Canine Parvovirus

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Sr Brand Manager, Vaccines & Canine Parvovirus

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locations

Indianapolis, IN

time type

Full time

posted on

Posted 30+ Days Ago

job requisition id

R0019012

At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Your Role:

Senior Brand Manager, Vaccines & Canine Parvovirus
This role has responsibility for strategy development, innovation and marketing planning and demand generation across all stages of the purchase funnel across all relevant sales channels. This role requires extensive agility and will manage a mature product line in a stable B2B category (vaccines) as well as will have responsibility for building a new parvovirus market (B2B and B2C) while managing our new monoclonal innovation.
Your

Responsibilities:
Execution and Planning of Brand Plans
Annual Brand Planning to drive awareness, generate demand and conversion, containing all elements of the marketing mix

Drive market creation for Canine Parvovirus monoclonal innovation

Build brand awareness (veterinarians and consumers) of new innovation through various media outlets

Accelerate customer acquisition for new innovation

Plan and execute the roll out of and vet- and consumer-facing marketing campaigns including media planning

Collating the elements and ideas resulting from market research, field feedback, and customer insights aimed at meeting the needs of the market and exploiting fully any opportunities presented

Drive product demand through insightful campaigns and marketing materials

Develop pricing strategies

Partner with Regulatory, R&D, Sales/Commercial, Business Development, and Innovation to drive LCM planning

Tracks KPIs and metrics to ensure progress toward business goals and long-term objectives

Coordination of the development and supply of marketing communications
Work closely with relevant advertising agencies, production agencies, and media buyers to develop and deliver in-market campaign and field support materials

Ensure compliance with industry and internal organizational regulatory requirements

Partner with Development and Regulatory Departments to ensure that Finished Goods meet all legal requirements for branding

Expenditure, Production & Sales Forecasting
Manage local expenditure budgets for marketing activities. It is the responsibility of the Senior Brand Manager to manage this budget, to ensure appropriate allocation of resources within the agreed budget and ultimate budget holders. Included is the management of relevant external agencies – advertising, creative, communication and PR

Partner with Business Unit, Technical Operations, Regulatory and Customer Services to ensure sufficient product availability to meet sales targets, at the same time meeting inventory objectives

Customer Centricity
Develop a deep understanding of the market, customer, and customer needs

Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify competitive pricing

Spends appropriate time (min. 20%) in the field to support Sales teams, meeting customers and consumers, relevant conference presence, and gathering feedback on a first-hand basis.

Market Information monitoring by maintaining an up-to-date Market Information System covering the market in which the brands/products compete, including market sector values, market shares and position, competitive positions and information, market research data

Develop and maintain business relationships with key opinion leaders and external business partners:
Build positive relationships with relevant internal partners external bodies, key influencers and opinion leaders within the industry and profession, addressing meetings and attending conferences, including manning trade stands and general customer liaison at all levels

What You Need to Succeed (minimum qualifications):
Bachelor’s degree, Marketing/Business required

5+ years of experience in Sales or Marketing in various sales channels

Experience in launching innovation (LCM and/or new products)

Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.

Possesses the ability to inspire and align the organization, strong communication skills and executive presence

Qualified candidates must legally be authorized to be employed in the United States. Elanco Animal health does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

What will give you a competitive edge (preferred qualifications):
2+ years of experience in managing multi-channel media plans with a focus on digital, PR experience preferred

Positive attitude and fits well with Elanco Cultural Pillars

Pet Health Marketing experience preferred, Animal Health experience a must

Experience in marketing vaccines a plus

Strong understanding of customer requirements and ability to articulate these requirements into valuable, defensible product positions

Strong analytical skills with attention to detail, commitment to excellence, and drive to achieve positive results

Ability to set priorities and manage multiple tasks

Excellent planning and leadership skills

Results-driven team player able to work in and with a proactive team with a high degree of customer focus

Excellent organizational and implementation skills

Strong Communication skills: verbal, written and interpersonal

Mastery of and compliance with project approval requirements, Elanco policies and procedures

Additional Information:
Travel- Up to 20%

Location: Global Elanco Headquarters - Greenfield, IN - Hybrid Work

Environment

Don’t

meet every single requirement?Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment.

If you think you might be a good fit for a role but

don't

necessarily meet every requirement, we encourage you to apply.

You may be the right candidate for this role or other roles!
Elanco Benefits and Perks :
We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:
Multiple relocation packages

Two

weeklong

shutdowns

(mid-summer and year-end) in the US (in addition to PTO)

8-week parental leave

9 Employee Resource Groups

Annual bonus offering

Flexible work arrangements

Up to 6% 401K matching

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

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