Sr. Clinical Marketing Manager

Sr. Clinical Marketing Manager

Santa Clara, CA (Hybrid:  Tuesday through Thursday in-office required.  Not a remote role)

Travel: Up to 10-15%

Salary range: $120,000-150,000

SI-BONE® is focused on helping patients in one of the most under-served, under-diagnosed, and under-treated areas in orthopedics, the sacroiliac (SI) joint. SI-BONE developed an innovative, patented implant to fuse the SI joint. The iFuse Implant System® provides a less invasive alternative to traditional sacroiliac (SI) joint fusion surgery and has been used in over 90,000 procedures to date. 

We are a medical device company that is focused on improving the lives of patients with sacroiliac pelvic conditions. We are looking for people who are passionate about our mission and who are willing to work hard to achieve it. We are also looking for people who are: 

• Agile: We work in a fast-paced environment and need to be able to learn and adapt to change quickly. 

• Creative: We embrace creativity, and we need people who are not afraid to challenge the status quo. 

• Team Players: We roll-up our sleeves and work together as one team to achieve our goals. 

General Responsibilities: 

Reporting to the Director of Marketing, the Marketing Manager will play a crucial role on the Marketing team, taking ownership and management of the SI-BONE Promotional Materials Review process to support the entire organization. Furthermore, this individual will lead the development and execution of clinically impactful, educational, and promotional materials, supporting our comprehensive portfolio of sacropelvic solutions. 

He/she will maintain our SI-BONE website and collaborate with the Sr. Manager of Marketing Operations and Communications on delivery of best-in-class digital marketing campaigns supporting our patient and professional (provider) audiences.  This individual will have strong project management and organizational skills and be comfortable with cross-functional collaboration to ensure messaging, positioning, and branding obtaining buy-in from sales, product and marketing, medical affairs, legal and regulatory.  

The right person will be a confident, self-sufficient, and hyper-organized manager of their own tactics while still being able to collaborate with key team members to get the job done.  

The Marketing Manager must at all times act and conduct company business in an honest, ethical, and strictly legal manner, complying with the Code of Conduct, other company policies, the AdvaMed Code and all applicable laws and regulations, whether national, regional, state, or local. This individual is encouraged, expected, and required to report any suspected violations of laws, regulations, the Code or any other Company policy, and all other suspected unethical behavior. The company does not tolerate retaliation in connection with making good faith reports of suspected violations.  

Responsible for performing all duties in compliance with all applicable worldwide regulatory requirements as included in the scope of the SI-BONE Quality Manual. 

Specific Responsibilities and Skills: 

• Oversee and manage the company's internal Promotional Material Review (PMR) process using the Virje System. Serve as the main point of contact for interactions and inquiries from internal stakeholders and reviewers, ensuring projects advance smoothly by strictly following company SOP 709 

• Write and develop clinical marketing materials using relevant scientific literature and adherence to the applicable product claims matrix 

• In collaboration with the product and marketing team help to design and deliver strategically targeted, paid, earned, shared, and owned multi-channel media campaigns that drive surgeon and patient conversion supporting SI-BONE business 

•  Access and use a data analytics tool to analyze relevant market trends and business needs 

• Participate in the tactical execution of other marketing initiatives as needed for our healthcare provider and patient audiences delivering against predefined strategies 

• Collaborate with multiple agency partners as needed to support campaigns  

• Ensure consistency of quality content informed by brand guidelines 

• Form effective working relationships with the sales team to aid in the achievement of commercial goals  

• Understand and champion the customer’s point of view at every opportunity 

• Continually seek opportunities to innovate and bring ideas to realization 

• Contribute to general sales support & ad hoc needs 

• Support the SI-BONE Quality System 

Knowledge, Education and Experience: 

• Bachelor’s degree required 

• Minimum of 5 years relevant experience in marketing, preferably in a downstream marketing position, marketing clinical evidence to HCPs and patients 

• Experience in medical device, healthcare or other regulated fields is strongly desired (a plus if in spine) 

• Familiarity and comfortability in working with promotional review processes in highly regulated industries  

• Experience managing large, sustained projects with a high amount of cross functional collaboration and communication   

• Experience developing and executing data driven multi-channel promotional HCP and patient campaigns 

• Experience working with field sales a plus 

• Highly skilled with Microsoft Office suite, Outlook, Word, PowerPoint, and Excel 

• Experience with CRM tools, including Salesforce.com, Salesforce Marketing Cloud, and Pardot, as well as data analytics tools like MedScout and AcuityMD 

Expertise and Attributes:  

• Superior written and oral communicator coupled with advanced people skills 

• Demonstrated initiative-taker who takes the initiative to meet deadlines and work with minimal supervision 

• Able to work in a high-performing team environment and with an aptitude to multi-task and accommodate changing priorities within compressed timelines 

• Must have a strong dedication to excellence and customer satisfaction 

• Possess a high level of accuracy and diligence 

• Excellent time and project management skills with the ability to juggle a wide range of competing demands 

• Proven history of success and teamwork 

• Knowledge and familiarity of applicable regulations/standards (e.g., ISO 13485, FDA 21 CFR 820, EU MDR 2017/745, ISO 14971) as required to perform the job function 

Please note that this is not a remote role.  Candidates must reside in the SF Bay Area.

Salary range:  $120,000-150,000. The compensation range for this position is specific to the location and is in good faith what SI-BONE expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Supplemental pay: bonus and stock