Sr. Conversion Rate Optimization Strategist

Overview

Join our ambitious team of collaborative, strategic, and analytical thinkers in contributing to the success of Esri’s corporate website. As a Senior Conversion & Content Optimization Strategist, you will be responsible for improving the performance and usability of Esri.com by conducting A/B tests and implementing data-driven insights.

In this role, you will use your strong background in A/B testing, website optimization, and data analysis. You will work closely with cross-functional teams to identify areas of opportunity and execute experiments that optimize content performance, improve conversion rates, and increase overall user experience.

Responsibilities

• Develop, implement, and manage an A/B testing strategy and framework for Esri.com


• Analyze website and marketing data to identify trends and opportunities for improving user engagement, conversion rates, and content performance


• Use tools such as Adobe Target, Adobe Analytics, Mouseflow, Airtable, and SharePoint to track and report on the performance of A/B tests


• Collaborate with UX designers, analysts, researchers, campaign managers, and product marketing managers to identify opportunities for optimization


• Develop hypotheses and create test plans to validate these hypotheses


• Create, execute, and analyze A/B tests with the goal of optimizing user experience and content performance and increasing conversion rates


• Support personalization through A/B testing of personalized content


• Stay up-to-date with the latest trends in content optimization, conversion rate optimization, and A/B testing methodologies


• Present findings and insights to key stakeholders, and provide recommendations for future testing and optimization strategies

Requirements

• 8+ years of experience in website optimization and A/B testing


• Strong analytical skills, including experience with data analysis and interpretation


• Experience and proficiency with A/B testing tools such as Adobe Target, Google Optimize, Optimizely, or VWO


• Strong understanding of and proficiency with web analytics tools such as Adobe Analytics, Google Analytics, Hotjar, and Mouseflow


• Extremely organized with a keen eye for detail and an ability to document and maintain all A/B testing through use of Airtable or equivalent tools


• Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams across all levels of the organization


• Ability to travel as needed


• Strong understanding of digital marketing and website design best practices


• Bachelor’s degree in business, marketing, statistics, web analytics, data science, or related field


• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Master’s in business, marketing, statistics, web analytics, data science, or related field


• Experience with web personalization

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