Sr. Coordinator, Marketing Innovation

JOB SUMMARY 

We are seeking a highly organized, analytical, and creative problem solver who thrives in a fast-paced, collaborative environment. This role is ideal for someone passionate about beauty trends, consumer insights, and data-driven decision making. The ideal candidate is detail oriented, adaptable, eager to learn, and enjoys contributing fresh ideas while supporting cross-functional teams.

This position plays a key role in supporting business insights, innovation, and marketing initiatives. Responsibilities include pulling and analyzing Nielsen data to identify category trends, competitive performance, pricing, and consumer behaviors; maintaining competitive and innovation databases; and managing key trackers and deliverables 

WHY YOU’LL LOVE IT HERE: (culture and values) 

At Not Your Mother’s Haircare, we believe in celebrating individuality and rewriting the rules of haircare. From our roots in sunny Florida, we create salon-worthy, clean, and cruelty-free products that empower people of all generations to express themselves boldly and authentically.

We don’t chase trends; we create them. Our formulas are packed with unexpected benefits, elevated with quality ingredients, and designed to transform everyday routines into personal rituals of self-love. At NYM, we make beauty accessible, without compromising on performance or purpose. 

As we continue to grow and evolve, we’re looking for a Senior Coordinator, Marketing Innovation to join us in shaping the next chapter of our brand. If you're passionate about innovation, quality, and making an impact—you belong here. Our people and culture are what set us apart from other haircare companies. It’s not just about what we do here at Not Your Mother’s; it’s about how we do it too. We cherish values that spread LOVE FOR ALL by acknowledging that everyone is unique, and we’re all in this together. We encourage you to take the lead by MAKING YOUR MARK, because we love to do things differently, and we continue to grow by SHAKING THINGS UP and embracing change with courage. 

We put our heart into haircare, and it all starts with you!

WHO YOU’LL LEAD/COLLABORATE WITH: (supervisory responsibilities)

You’ll collaborate with cross functional team members including the Product Experience Team, Project Managers, Creative, and Sales. You’ll report to the Senior Brand Manager, Marketing innovation and also help out the other Senior Manager on the team on a as-needed basis. 

HOW YOU’LL MAKE YOUR MARK: (key responsibilities)

About You

You are a problem solver with a balance of creative and analytical thinking. You enjoy keeping up with beauty trends, understanding consumers, and digging into data. You’re extremely organized and detail oriented. You adapt quickly in a fast-paced environment, love contributing new ideas, have a wiliness to learn and enjoy working as part of a collaborative team.

Business Insights & Research

• Pull and analyze Nielsen to identify category trends, competitive performance, pricing and consumer behaviors.
• Help manage deliverables (i.e. Product Council follow ups, Sales follow ups, etc.…)
• Maintain and update databases containing competitive products, UPC numbers, claims, and packaging details.
• Own and keep the Innovation Plan Tracker and New Items & Deletes Tracker up to date.
• Support competitive research including launch tracking, claims analysis, ingredient trends, product formats, and market whitespace.
• Research and validate macro and micro beauty trends across channels, with experience in tools such as Spate, Mintel, and WGSN (preferred, but not essential) to help identify white space opportunities.

Innovation Support & Marketing Materials

• Manage product approval files and formula submissions for all active projects and ensure they remain organized and up to date.
• Participate in ideation and brainstorming sessions for new product concepts, claims, and brand experiences.
• Assist in the creation of internal Fact Sheets as well as Sell Sheets for Retailer meetings.
• Support your manager (sometimes along with the other Senior Brand Manage in the department) with day-to-day and ad hoc needs.
• Over time, assist in writing first draft of copy for new product launches.

REQUIRED SUPERPOWERS: (required skills and abilities)

• Experience with syndicated data (Nielsen equivalent) is strongly preferred.
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
• Strong analytical skills with the ability to translate data into clear insights and actions.
• Excellent written and verbal communication skills.
• Creative writing or copy writing experience (or a love for it) is a plus.
• Passion for beauty; experience in haircare is preferred.
• Creative, self-starter with a positive attitude and willingness to learn.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing or a related field.
• 2-4 years of experience required.

WHAT IT TAKES DAY-TO-DAY: (physical requirements)

• This is an office-based role
• Hybrid work schedule: 4 days in office and 1 day remote