Sr. Digital / Web Platform Business Analyst

Overview

Join a high-performing team delivering enterprise digital and marketing platforms that enable scalable, data-driven customer experiences across Esri. This role focuses on analyzing business processes, defining requirements, and delivering solutions across Content Management Solutions (CMS), web applications, data and reporting platforms, enterprise integrations, and marketing technologies.

You are energized by solving complex system challenges, improving operational efficiency, and translating business needs into effective digital solutions. By understanding how work happens across the organization, you will help design smarter processes, enhance platform capabilities, and drive measurable business outcomes.

Responsibilities

• Lead requirements discovery using interviews, workshops, document analysis, surveys, site visits, process reviews, use cases, and workflow analysis


• Analyze and synthesize complex information, resolve conflicting inputs, and translate business needs into clear, actionable requirements


• Distinguish true business needs from stated requests and decompose high-level goals into detailed functional requirements


• Partner with business stakeholders, product owners, architects, and engineering teams to define scalable digital solutions


• Develop current-state (as-is) and future-state (to-be) process models and recommend optimized workflows


• Produce high-quality analysis artifacts, including business requirements, functional specifications, user stories, acceptance criteria, gap analyses, and process documentation


• Facilitate prioritization discussions and support roadmap planning, MVP definition, and quick-win opportunities


• Manage multiple concurrent initiatives in a fast-paced enterprise environment


• Work independently with stakeholders across business units to define requirements and drive alignment


• Support Agile delivery by refining backlogs, grooming user stories, and participating in sprint ceremonies


• Collaborate on integration testing, user acceptance testing (UAT), production releases, and post-deployment support


• Partner with CMS teams to enhance content management capabilities, authoring workflows, and user experiences


• Work with application teams to define requirements for APIs, integrations, backend services, and system interactions


• Define and document workflows and integrations across enterprise platforms (such as ServiceNow, marketing systems, operational tools)


• Support privacy, compliance, and data governance initiatives, including GDPR processes and integrations with consent management platforms such as OneTrust


• Act as a trusted advisor to stakeholders, ensuring delivered solutions drive business value and operational efficiency

Requirements

• 5+ years of experience as a Business Analyst supporting CMS, digital platforms, or enterprise web applications


• Experience working with enterprise content management systems (AEM experience strongly preferred)


• Strong process-analysis skills and experience with multiple requirements discovery techniques


• Demonstrated ability to facilitate workshops and engage stakeholders across organizational levels, including senior leadership


• Strong understanding of digital platforms, web ecosystems, and system integrations


• Ability to translate technical concepts into business-friendly language and vice versa


• Proven ability to build consensus across diverse stakeholder groups


• Excellent analytical, problem-solving, and critical-thinking skills


• Experience documenting complex business processes and system interactions


• Ability to prioritize effectively and execute under tight timelines


• Strong written and verbal communication skills


• Bachelor’s degree in Business or a related STEM field

Recommended Qualifications

• Working knowledge of web technologies and architectures, including JavaScript, HTML, CSS, APIs, and cloud environments


• Experience supporting modern CMS platforms (such as AEM, headless CMS, or similar)


• Familiarity with marketing technology ecosystems, including analytics, personalization, or customer data platforms


• Experience supporting Adobe Experience Cloud solutions like Adobe Experience Platform (AEP), CDP, or related data driven- marketing platforms


• Experience with Node.js-based applications or API-driven architectures


• Experience with AI-powered chatbots, virtual assistants, or conversational interfaces


• Familiarity with ServiceNow workflows, integrations, or platform enhancements


• Experience with enterprise search, content discovery, or site search optimization


• Proficiency with analysis and modeling tools (Visio, Lucid chart) and productivity tools (Excel, Workfront, and more)


• Experience working in Agile/Scrum environments


• Experience integrating enterprise systems such as SAP or Salesforce


• Experience evaluating emerging technologies to enhance customer engagement and operational efficiency

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