Sr Director, Brand and Integrated Marketing - Venmo

Develop and oversee Venmo's integrated marketing strategy, aligning it with company goals and long-term business objectives. Collaborate with product, design, and analytics teams to ensure campaigns drive user acquisition, engagement, and retention. Partner with leadership to identify growth initiatives and translate them into actionable marketing plans. 15+ years of experience in marketing, with a focus on integrated marketing, strategy + planning, and budget management. Proven ability to lead cross-functional teams, drive alignment, and deliver results in a fast-paced environment. Experience building and developing campaigns for top brands in culture. Strong analytical skills, experience in marketing attribution models and forecasting a plus Exceptional communication skills, with the ability to present effectively to stakeholders at all levels. Experience managing significant marketing budgets and driving operational efficiency. Demonstrated expertise in campaign measurement and ROI optimization. Ability to balance strategic thinking with tactical execution and brand savviness to drive outcomes. Bachelor's degree in Marketing, Business, or a related field. Manage the annual marketing budget, ensuring efficient allocation of resources to maximize ROI. Collaborate with Leadership and Finance to streamline processes for real-time marketing budget tracking, reporting, and optimization. Serve as a liaison between marketing, commercial, and product teams to ensure seamless integration of marketing efforts with broader business objectives. Foster a culture of collaboration, innovation, and accountability across teams. Provide mentorship and professional development opportunities for team members, building a strong and motivated, diverse team culture.