Sr. Director, Brand Marketing

About Tonix*

Tonix is a fully integrated biotechnology company, publicly traded on NASDAQ (ticker: TNXP), with marketed products and a pipeline of development candidates The Company is focused on commercializing, developing, discovering, and licensing therapeutics to treat and prevent human disease. In August 2025, Tonix received FDA approval for Tonmya™ (cyclobenzaprine HCl sublingual tablets), a first-in-class, once-daily, non-opioid treatment for fibromyalgia. Tonmya is the first new fibromyalgia therapy approved in over 15 years, following successful Phase 3 trials demonstrating significant symptom improvement. Commercial launch is expected in the fourth quarter of 2025. Tonix also markets Zembrace® SymTouch® (sumatriptan injection) 3 mg and Tosymra® (sumatriptan nasal spray) 10 mg, both indicated for the treatment of acute migraine with or without aura in adults.

Tonix’s development portfolio includes product candidates in central nervous system (CNS), immunology, immuno-oncology infectious disease and rare disease. The CNS pipeline features both small molecules and biologics to treat pain, neurologic, psychiatric, and addiction conditions. The immunology portfolio includes biologics to address organ transplant rejection, autoimmunity, and cancer. The infectious disease pipeline includes a vaccine in development to prevent smallpox and monkeypox, which also serves as a live virus vaccine platform for other infectious diseases. Finally, the rare disease portfolio includes a product in development for Prader-Willi syndrome, which has both orphan drug designation and rare pediatric disease designation grants from the FDA.

Tonix owns and operates a state-of-the art infectious disease research facility in Frederick, Md.

Please visit www.Tonixpharma.com for specifics on the pipeline.

*All of Tonix’s product candidates are investigational new drugs or biologics and have not been approved for any indication.

Position Overview

The Senior Director, Brand Marketing will lead the post-launch acceleration and ongoing commercialization of Tonix Pharmaceuticals’ fibromyalgia and migraine assets. This role is focused on optimizing launch performance within the first-year post-approval analyzing early trajectory, identifying opportunities to expand adoption, and evolving strategy to build sustained market momentum.

This individual will be responsible for refining brand strategy and leading execution of integrated marketing initiatives across HCP and Consumer/Patient audiences, including personal promotion, non-personal promotion, digital media, and communications/PR. A critical component of this role is developing a deep understanding of target audiences and their behaviors to drive progression up the adoption curve and expand reach within priority segments across multiple specialties.

This is a highly visible leadership role with accountability for in-market performance and cross-functional alignment across key stakeholders, including field sales, medical affairs, commercial strategy/operations, market access, and the Promotional Review Committee (PRC). The ideal candidate thrives in a fast-paced, data-driven environment and is comfortable making decisions with imperfect information to capitalize on early momentum. This position will report to the Vice President, Marketing and will be based at the Berkeley Heights, NJ office.

Essential Duties

• Monitor and assess launch performance, identifying trends, gaps, and opportunities to optimize brand trajectory


• Refine brand strategy based on real-world insights, including HCP and patient adoption patterns, barriers, and motivators


• Drive initiatives to expand awareness, trial, and adoption across priority customer segments, moving audiences up the funnel


• Lead optimization of promotional mix across personal and non-personal channels to maximize impact and ROI


• Partner with analytics and market research to generate actionable insights and translate them into strategic and tactical adjustments


• Oversee agency partners to rapidly test, learn, and scale high-performing tactics while ensuring executional excellence


• Collaborate cross-functionally with sales, medical, and market access to address barriers to uptake and align on field execution


• Mentor and lead team members while fostering a culture of agility, accountability, and continuous improvement

Necessary Skills and Abilities

• Proven ability to manage and optimize in-market brand performance, particularly in early post-launch environments


• Strong analytical mindset with ability to translate data and insights into clear actions


• Exceptional strategic agility—able to pivot quickly based on performance and emerging insights


• Deep understanding of customer segmentation, targeting, and behavioral drivers of adoption


• Excellent leadership, communication, and cross-functional influencing skills


• Strong understanding of pharmaceutical marketing, regulatory requirements, and PRC processes


• Experience working closely with field sales teams to drive execution and feedback loops


• Ability to operate effectively in a fast-paced, evolving, and performance-driven environment

Educational Requirements

• Bachelor’s Degree (BA/BS) in Business, Marketing, or related discipline required


• MBA or other advanced degree preferred

Experience Requirements

• 10+ years of pharmaceutical or biotech marketing experience


• Demonstrated success supporting or leading early post-launch brands (0–18 months post-approval)


• Experience with launch analytics, performance tracking, and optimization strategies


• Experience managing agencies and cross-functional teams in a dynamic environment


• Experience engaging with Key Opinion Leaders and driving peer-to-peer influence


• Prior pharmaceutical sales experience preferred


• CNS, primary care, rheumatology, and/or pain specialty experience preferred

*Please note that Tonix does not offer sponsorship for this role.

Recruitment & Staffing Agencies

Tonix does not accept agency resumes unless contacted directly by internal Tonix Talent Acquisition. Please do not forward resumes to Tonix employees or any other company location; Tonix is not responsible for any fees related to unsolicited resumes.

Compensation & Benefits

Tonix provides a comprehensive compensation and benefits package which includes:

• Medical, Dental & Vision Insurance, Basic and Voluntary Life and AD&D Insurance, Short- and Long-Term Disability Insurance, Flexible Spending Accounts, Health Savings Account, and Employee Assistance Programs


• Pet Insurance


• Retirement Savings 401k with company match and annual discretionary stock options


• Generous Paid Time Off, Sick Time, & Paid Holidays


• Career Development and Training

Tonix provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, genetics, or any other characteristic protected by law.  In addition to federal law requirements, Tonix complies with applicable state and local laws governing nondiscrimination in employment.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, and training.  Tonix expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic, information, disability, veteran status, or any other characteristic protected by law.