Sr Director Brand Publicity

Develop and lead the global publicity strategy for Magic: The Gathering, Dungeons & Dragons, and Video Games. Partner with senior leadership to align publicity campaigns with brand, franchise, marketing and business priorities. Serve as a trusted counselor to executives, creators, and studio partners on Communications opportunities and issues. Manage and mentor a high-performing publicity team. Oversee agency partners, setting clear goals and ensuring executional excellence. Foster a culture of creativity, accountability, and collaboration. 15+ years of experience in publicity, communications, or PR with a proven track record in entertainment, gaming, or consumer brands. Deep understanding of the gaming ecosystem, including tabletop, video games, and fan-driven communities. Demonstrated success in leading high-profile, global publicity campaigns. Established media relationships across gaming, entertainment, lifestyle, and tech. Exceptional written, verbal, and presentation skills. Strong leadership and people management experience. Ability to thrive in a fast-paced, creative, and highly collaborative environment. Passion for Magic: The Gathering, Dungeons & Dragons, and gaming culture. Design innovative publicity campaigns for key product launches, video games, live events, and storytelling initiatives. Build breakthrough moments in culture through earned media, influencer engagement, and experiential opportunities. Ensure messaging consistency across consumer, trade, entertainment, and gaming press. Provide counsel and develop response strategies for sensitive brand and community issues.