Sr Director - Brand, Social & Culture Partnerships

Who We Are
Spindrift is challenging people’s expectations of how good a beverage can be. Founded in 2010 on the belief that the best tastes come directly from nature, Spindrift is the only sparkling water in America made with real squeezed fruit. Every Spindrift product is crafted to celebrate the aroma, texture, and taste of real squeezed fruit — never from concentrate — in every sip. Spindrift’s product portfolio now includes Spindrift® Soda and Spindrift® Tea, in addition to the flagship Spindrift® Sparkling Water.

The Role
We’re looking for a strategic, culturally fluent leader to drive how our brand shows up in the world across owned, earned and influencer touchpoints. The Sr. Director of Brand, Social & Culture Partnerships will lead our external storytelling ecosystem — spanning brand partnerships, PR, influencer/creator strategy, and social — to build relevance, earn attention and drive new household adoption.

This is a highly cross-functional, externally facing leadership role responsible for shaping our cultural presence and building meaningful partnerships that move the brand forward.

You’ll manage a small but mighty team (3 direct reports) and work closely across other teams (Creative, Media, Innovation, Sales and Leadership) to spread Spindrift brand love to millions of new households.

What You’ll Own

  Creator & Influencer Strategy

• Oversee influencer and creator partnerships (paid + earned), from micro-influencers to athletes and celebrity partners
• Build scalable, authentic creator programs that drive awareness, reach and engagement
• Ensure talent selection reflects Spindrift’s DNA and drives cultural relevance
• Measure and optimize influencer performance across key brand KPIs

Brand & Cultural Partnerships

• Develop and execute a strategic partnership roadmap aligned to Spindrift’s growth strategy and goals
• Identify, negotiate, and manage brand collaborations and partnerships, from concept to execution, across new and existing potential brand partners  

PR & Earned Media

• Own PR strategy and agency management
• Drive proactive storytelling moments, supporting product launches and brand narratives
• Secure meaningful media coverage that builds brand awareness and equity
• Develop press materials, messaging frameworks, and thought leadership opportunities

Social Strategy

• Guide organic social strategy and content direction
• Identify emerging trends and opportunities to keep the brand relevant
• Lead measurement of social efforts, tracking key brand KPIs and optimizing strategy and content based on learnings

Team Leadership

• Manage and mentor 3 direct reports across influencer, social, partnerships, PR, and community management
• Set clear KPIs, workflows, and priorities
• Foster a culture of teamwork, creativity and challenging status quo

Who You Are

• Minimum 10 years of experience across brand partnerships, influencers, PR and social media
• Proven success in building and scaling consumer brands through relevant and meaningful cultural and social touchpoints
• Strategic thinker with the ability to execute at a high level
• Deep understanding of culture, trends, and consumer behavior
• Experience leading partnerships and managing talent/creator ecosystems
• Strong media relationships and PR fluency
• Comfortable negotiating deals and managing budgets
• Strong leader who can mentor and manage a team
• Highly collaborative and comfortable working cross-functionally
• Data-informed but creatively driven
• Passion for health, wellness, and purpose-driven brands

Compensation & Benefits

The salary range for this position is $170,000 to $200,000 and is dependent upon the candidate’s experience prior to joining Spindrift. In addition, we offer the following compensation and benefits:

• Short-term incentive programs specific to level and department
• Medical, dental, and vision insurance, with an employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
• Company-paid life insurance, and a 401k retirement savings plan with a company match
• Monthly cell phone allowance
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
• Voluntary additional life insurance, short-term disability and long-term disability insurance
• In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time