Sr Director Marketing

Serve as the marketing business owner for Exodus and Skeleton Key unannounced game, leading strategic planning, positioning, audience development, and full-funnel campaign design. Partner deeply with Archetype Entertainment and Skeleton Key studios leadership team to align product vision with marketing strategy, ensuring both franchises deliver a unified narrative to press, influencers, and fans. Lead internal and external marketing teams (brand, social, influencer, media, community) through development, reveal, pre-launch, and live post-launch support. Drive annual and multi-year marketing plans with responsibility over multimillion-dollar budgets. 15+ years of experience in video game marketing, including 5+ years at a senior leadership level in AAA or console/PC publishing. Proven track record launching at least two successful, global, cross-platform console/PC games. Deep expertise in integrated marketing campaigns, creative development, and live operations marketing. Passion for story-rich, action-adventure games and the world-building that comes with them. Comfortable navigating matrixed environments, managing multiple agency relationships, and influencing across functions. Data-savvy with strong command of KPIs, campaign analytics, and player research. Excellent verbal and written communication skills. Ability to represent the brand internally and externally with authenticity and authority. Direct experience supporting or launching original IP titles. Previous experience working with Austin-based development teams is a plus. Develop data-informed global campaigns with nuanced regionalization, leveraging fan behaviors, cultural cues, and platform-specific insights.