Sr. Director of Brand Strategy & Marketing B2B

About RS Group

Across the industrial design, manufacturing and maintenance worlds, we’re the digital destination for product and service solutions to help our customers with the maintenance, repair and operation of their businesses. We provide global access to an unrivalled range of over 750,000 stocked industrial products. Each day our team of experts deliver solutions to resolve our customer’s challenges across design, procurement, inventory and maintenance. We consistently strive to deliver the best possible service to all of our customers and challenge ourselves to provide a seamless procurement experience.

We are one team. We deliver brilliantly. We do the right thing. We make every day better. These are our values. They unite our c.9,000 global colleagues and differentiate us from our competition. They are a mix of how we work today and how we must step up for the future. Most importantly, it is one set of values shaped by our people, for our people.

Together, we can make great things happen. Aim for amazing and beyond.

About the Role

Role Purpose

The Senior Director of Brand Strategy & Marketing will set the vision and roadmap for the US & Canada marketing team.  They be responsible for planning, development, and implementation of the brand, content, creative and customer marketing strategy.  The ideal candidate should have a creative, problem-solving mind, with strong inter-personal skills to collaborate with leaders within RS, leaders of global manufacturers, and inter-departmental personnel.

The Senior Director of Marketing is directly responsible for developing and executing the marketing strategy, overseeing a multi-million-dollar budget, leading the creative services team, and working across business functions to elevate the RS brand among target personas by effectively communicating the evolving RS value proposition.

Responsibilities

• Develop the annual Integrated Marketing Plan (IMP) for the market, including the overarching strategy and tactical plans, in collaboration with the commercial functions.


• Build and develop the marketing team, maturing the skill sets and finding the right roles to create a high performance B2B organization


• Lead the creation of customer facing value proposition, brand personas and brand marketing strategy in collaboration with Group marketing function.


• Responsible for developing sales support materials and working in combination with the Sales team to communicate key value propositions.


• Support proposition development for new and emerging product and service lines in market.


• Develop multi-channel marketing campaigns to deliver on IMP expectations.


• Provide oversight to copywriting, graphic design, and production content, ensuring the deliverables are on point with the brand voice and agreed upon messaging.


• Ensure best-in-class messaging for all branded communications, with brand propositions that correctly promote our competencies.


• Maintain relationships with key media players, and actively evaluate and adapt our media buying plans.


• Drive new customers to the brand while building loyalty and repeat business with existing customers.

Candidate Requirements

Essential Skills & Experience

• 12+ years of B2B marketing and strategy development experience


• Master’s Degree in Marketing, Business, Econ or equivalent experience


• Digitally savvy, knowledgeable of marketing and digital best practices


• Strong brand building and GTM experience


• Comfortable working in a highly fluid and matrixed environment; able to regularly switch and partner with other team members and business functions


• Excellent and persuasive communications skills; able to clearly articulate and sell your strategies in relatable and convincing ways


• Highly resourceful and able to find the leading insights from multiple data sources including search, social, and web date


• Demonstrated decision making  and problem solving skills


• Self-starter with a passion for continued learning

Equal Employment Opportunity

RS Americas is an equal opportunity employer and maintains policies and practices that are designed to prevent and prohibit unlawful discrimination against any qualified employee or applicant on the basis of race, color, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, military/veteran status, disability, genetic information, citizenship status, or any other unlawful classification to the extent protected by law. This policy of non-discrimination applies to all employment practices, including hiring, compensation, benefits, promotion, training and termination. Employees who engage in unlawful discrimination will be subject to disciplinary action, up to and including termination.

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