Sr. Director of Corporate Brand, Positioning and Public Relations

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Sr. Director of Corporate Brand, Positioning and Public Relations

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locations

Salt Lake City, UT

time type

Full time

posted on

Posted 6 Days Ago

job requisition id

JR102110

Healthcare’s helping hand.

CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year.

Our industry is growing and demand is high. This means you’ll have plenty of opportunities to grow and develop in your career. Keeping healthcare healthy can be as fun as it is rewarding
The Sr. Director of Corporate Brand and Public Relations plays a critical role in shaping and maintaining the organization's public image and reputation. This senior-level executive is responsible for developing and executing strategic initiatives to enhance the corporate brand, manage external communications, and cultivate positive relationships with stakeholders, including the media, investors, customers, and employees.
Responsibilities
Brand strategy development: Develop and implement comprehensive brand strategies aligned with the organization's overall goals and objectives. Ensure consistency in messaging and brand representation across all communication channels.

Public relations strategy and leadership: Elevate, lead, and support all aspects of public relations activities, including media relations, press releases, interviews, and crisis communication. Support and collaborate with PR director to elevate the impact from our PR agency and build and maintain relationships with journalists, editors, and other media professionals to secure positive coverage for the organization.

External corporate communications: Lead the development and execution of external communication strategies. Oversee and influence content strategy and creation for various platforms, including press releases, newsletters, social media, and the company website. Ensure that all communication materials reflect the organization's values and objectives.

Reputation management: Monitor and assess public perceptions of the organization and its products/services. Implement strategies to safeguard, enhance and grow the company's reputation, both online and offline.

Employment brand: Leadership of the team and development of the marketing strategy to position CHG as the best company to work for and the best company to work with. Partner with Talent Acquisition, Diversity, Equity, and Inclusion, Making a Difference Foundation, and culture leaders to meet hiring needs through brand building, storytelling, lead generation and brand positioning.

Culture storytelling: Build relationships and strong collaboration with leaders in the culture division. Develop partnership and processes to build marketing efforts around key cultural events including internal marketing of culture, benefits, programs, and impact of company on customers, employees, and communities.

Stakeholder engagement: Cultivate strong relationships with executives and other key CHG leaders. Identify and partner with key stakeholders, including strategic partners, customers, industry influencers, and community leaders. Serve as a liaison and partner for spokespeople from the organization and represent its interests at public events, conferences, and industry forums.

Team leadership: Provide strategic direction and mentorship to the corporate brand and public relations team. Foster a collaborative and results-driven work environment, ensuring that team members are equipped with the necessary resources and support to excel in their roles.

Performance measurement: Develop metrics and key performance indicators to track the effectiveness of brand and public relations initiatives. Analyze data and insights to make informed decisions and continuously improve communication strategies.

Budget management: Manage the budget for corporate brand and public relations activities, ensuring efficient allocation of resources to maximize ROI.

Qualifications
Bachelor's degree in communications, public relations, marketing, or related field; master's degree preferred
Proven track record of success in corporate brand management, public relations, and corporate communications roles, preferably at the executive level.
Strong leadership and management skills, with the ability to inspire and motivate teams to achieve goals.
Excellent written and verbal communication skills, with a keen eye for detail and creativity.
Strategic thinker with the ability to develop and execute innovative communication strategies that drive results.
Demonstrated experience in crisis management and reputation management.
Proficiency in media relations, including experience with media outreach and interview preparation.
Knowledge of industry best practices and emerging trends in corporate branding, public relations, and communications.
Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
This role plays a pivotal role in shaping the organization's public image and fostering positive relationships with stakeholders. This position requires a strategic thinker, effective communicator, and inspirational leader who can drive impactful brand and communication strategies to support the organization's overall objectives.
We believe in fair compensation for all of our people, which is why our pay structure takes into account the cost of labor across U.S. geographic markets. For this position, we offer a pay range of $114,300 -- $276,900 annually, with pay varying depending on work location and job-related factors such as knowledge, position level and experience. During the hiring process, your recruiter can provide more information about the specific salary range for the job location.
CHG Healthcare offers starting salaries for sales positions in the form of total target compensation (TTC = base + commission + bonus), which includes base pay, commission, and bonuses. Sales positions receive short-term incentives through commission plans and bonuses. On the other hand, non-sales positions have starting salaries that consist of a base salary and short-term incentives through various bonus plans, which are paid out monthly, quarterly, or annually.
In return we offer:

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs

Click here to learn more about our company and culture.
CHG Healthcare values a diverse and inclusive workforce. Interested in this role but not a perfect fit? Apply anyway.
We welcome applicants of any race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status and individuals with disabilities as an Affirmative Action/Equal Opportunity Employer. We are an at-will employer.
What makes CHG Different?

About Us

Since founding the locum tenens industry in 1979, CHG Healthcare has been powerfully serving the healthcare workforce to make a difference in human lives. Through our trusted brands — CompHealth, Weatherby Healthcare, RNnetwork, Global Medical Staffing, Locumsmart, and Modio — we provide temporary and permanent placement of physicians, allied health professionals, and nurses to healthcare facilities across America (and even in international destinations). Thanks to dynamic partnerships, we’re helping clients build a more sustainable healthcare workforce. Our unique culture of caring and purpose benefits the lives of our people, while also extending to the communities where we live.

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