Sr. Director of Sales and Marketing - Senior Living

Job Summary

The Sr. Director of Sales and Marketing for a senior living community (Independent Living, Assisted Living, Memory Care) is responsible for driving occupancy goals by generating leads, conducting tours, managing the full sales cycle, and executing marketing strategies. They build relationships with families, seniors, and referral partners to move prospects into the community.

Essential Duties and Job Responsibilities

• Achieve and maintain budgeted occupancy targets through proactive selling, including responding to inquiries, conducting in-person tours, and closing move-ins.


• Develop and implement strategic marketing plans, including outreach to local hospitals, physicians, discharge planners, and community partners to increase referrals.


• Plan and execute on-campus marketing events, seminars, and open houses to build community engagement and attract prospects.


• Cultivate relationships with prospects and their families, acting as a compassionate "family advisor" to guide them through the decision-making process.


• Utilize CRM systems (e.g., Lead Management) to track sales activity, monitor market trends, and produce reports for performance evaluation.


• Work with operations and nursing staff to ensure a seamless move-in experience and ensure the community’s image is high-quality.


• Plan and host professional networking events, seminars, and educational workshops at the communities to drive traffic.


• Distribute marketing materials and educational resources to referral partners.  


• Responsible for tracking and increasing monthly qualified lead generation.


• Responsible for tracking and increasing move-in goals for multiple communities.


• Responsible for tracking and increasing the number of monthly professional outreach touchpoints and new relationships established.  


• Hiring, training and management of other marketing/sales personnel on campus.


• Working with leadership to develop quarterly marketing plans.


• Visiting hospitals, physicians, and senior services to generate leads.


• Brand Ambassador serving as the face of the community to the external public.


• Other duties as assigned. 

Requirements and Qualifications

• 2–5+ years of successful sales or marketing experience, preferably within senior housing, assisted living, or memory care.


• Bachelor’s degree in business, Marketing, Communications, or related field preferred.


• Exceptional communication, public speaking, interpersonal, and negotiation skills.


• Familiarity with state and federal regulations, including ADA and Fair Housing regulations.


• Experience with CRM software, MS Office Suite (Excel, Word, PowerPoint)


• Proven experience of sales and marketing success in exceeding business financial goals via sales and marketing.


• Experience in management and leadership of a sales and marketing team.


• Excellent written and verbal communication skills.


• Proficient with Microsoft Office Suite

Benefits:

At Ovation, we believe caring for others starts with caring for our own teams. Our benefits are designed to support your well-being, growth, and peace of mind—so you can focus on making a difference every day. 

Employees are Benefits-eligible at 30+ hours/week. Coverage begins the 1st of the month following hire 

• Medical, Dental & Vision Coverage – Regence medical plans (PPO & HDHP), Delta Dental (with orthodontia), and VSP vision


• Employee Assistance Program (EAP) – Free, confidential support for mental health, stress, family needs & work/life balance (Canopy)


• Paid Time Off (PTO) – Flexible PTO program combining vacation, sick, and holiday time


• Paid Holidays – Six recognized holidays, with premium pay for eligible hourly employees


• 401(k) Retirement Plan – Available after 90 days, with discretionary employer match


• Health Savings Account (HSA) – Employer contributes up to $600/year for HDHP participants


• Flexible Spending Accounts (FSA) – Medical, Limited, Dependent Care, and Commuter options


• Supplemental Insurance Options – Accident, Critical Illness, Hospital Indemnity, Life & Disability (Sun Life)


• Legal Insurance – Affordable access to legal support for common life needs


• Pet Insurance – Discounted plans through Wishbone


• Employee Discounts – Savings on travel, entertainment, electronics, fitness & more (Tickets at Work)

Ovation by Avamere is an Equal Opportunity Employer and participates in E-Verify