Sr. Global Marketing Manager - Cardiac

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Abbott Point of Care is a global leader in providing critical medical diagnostic and data management products for rapid blood analysis that are intuitive, reliable, and cost-effective.  Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision-making. The i-STAT System has the industry’s most comprehensive menu of tests on a single platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, cardiac markers, and traumatic brain injury. By delivering lab-quality results in minutes, our i-STAT System fosters a collaborative, patient-centered environment while driving improved operational performance.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Abbott Point of Care (APOC) is a global leader in rapid diagnostics that enable faster clinical decisions, improved patient flow, and better health system performance. As part of Abbott’s priority to scale its installed base and accelerate adoption of high‑impact innovations, we are seeking a Senior Global Marketing Manager – Cardiac to lead the strategic and commercial success of the cardiac portfolio, including high‑priority NPIs.

This role is a senior commercial leadership position, accountable for turning cardiac innovations into routine clinical practice and scaled, sustainable revenue worldwide. The Senior Global Marketing Manager owns the portfolio strategy, NPI roadmap, launch execution, and adoption acceleration, working cross‑functionally to ensure new cardiac products move rapidly from development → evaluation → protocol inclusion → sustained utilization. This role balances portfolio strategy with hands‑on commercial execution, ensuring Abbott’s cardiac innovations translate into measurable clinical impact and financial results.

This position reports to the Director, Global Strategic Marketing and serves as the primary global business owner for the cardiac franchise.

Key responsibilities

Portfolio Strategy & Market Leadership

• Own the global portfolio strategy for cardiac diagnostics, including segmentation, targeting, positioning, and investment priorities.

• Shape category direction by identifying unmet clinical, workflow, and economic needs across cardiac pathways.

• Translate Abbott’s growth objectives into clear, executable priorities for regions and downstream teams.

• Act as the global business authority on the cardiac franchise, guiding decisions with direct revenue impact.

NPI Development, Launch & Adoption

• Own end‑to‑end NPI commercialization for cardiac products—from development handoff through launch, adoption, and scale.

• Define and execute global launch strategies that accelerate evaluation, protocol adoption, and utilization.

• Establish and track adoption KPIs (e.g., time to first use, protocol inclusion, utilization expansion).

• Identify and remove adoption barriers (clinical confidence, workflow integration, economic justification).

Value Proposition & Solution‑Based Commercial Strategy

• Define the global value proposition for the cardiac portfolio, integrating clinical evidence, health economics, and customer decision drivers.

• Ensure value narratives support solution‑based selling across cardiac pathways (ED, ICU, lab, enterprise).

• Partner with sales leadership to deliver commercial programs and tools that convert interest into revenue‑generating use.

• Continuously refine messaging based on field feedback and market performance.

Evidence Strategy & Scientific Engagement

• Own the global evidence strategy for the cardiac portfolio, aligned to commercialization and differentiation needs.

• Partner with Clinical and Medical Affairs to prioritize data generation, publications, and conference activity that accelerate adoption.

• Ensure scientific dissemination supports guideline influence, protocol change, and customer confidence.

• Leverage evidence to support enterprise buying decisions and long‑term portfolio growth.

Cross‑Functional Leadership & Team Enablement

• Lead cross‑functional execution across R&D, Clinical, Sales, CX, Operations, and Regional Marketing.

• Serve as the portfolio business representative to R&D, shaping development priorities and launch readiness.

• Cascade strategy into clear roles, milestones, and measurable outcomes across global teams.

Innovation & Future Growth

• Own the cardiac innovation roadmap, ensuring alignment with long‑term clinical and business strategy.

• Anticipate emerging trends in cardiac diagnostics and guide investment and lifecycle decisions.

• Ensure Abbott continues to expand its leadership position through differentiated, scalable cardiac solutions.

Success Measures (What Winning Looks Like)

• Cardiac NPIs achieve rapid adoption and protocol inclusion post‑launch

• Reduced time from launch to meaningful revenue contribution

• Sustained utilization growth across early‑adopter and expansion accounts

• Strong pipeline creation and enterprise adoption influenced by marketing programs

• Clear contribution to global cardiac revenue growth targets

Qualifications

Required

• Bachelor’s degree (B.A./B.S.)

• 8+ years’ experience in healthcare marketing, sales, or a related technical discipline

• Demonstrated success in portfolio management, NPI launches, and commercialization

• Track record of shaping markets through evidence, advocacy, or guideline influence

• Strong communication skills with the ability to influence senior leaders and cross‑functional teams

Preferred

• Diagnostics or medical device industry experience

• Global marketing or commercial leadership experience

• People leadership experience

• Strong business acumen with the ability to translate strategy into execution

• Experience working in complex, matrixed organizations

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

     

The base pay for this position is

$129,300.00 – $258,700.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

APOC Point of Care

        

LOCATION:

United States > Princeton : 400 College Road East

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

No

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)

     

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

     

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

     

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf