Sr. Influencer Manager

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

We are currently only hiring in specific location in the United States. Locations, office requirements, and salary bands are outlined below. Please note that we do not offer relocation at this time.

ABOUT YOU:

We are seeking an experienced Senior Manager, Influencer Marketing to design, execute, and lead influencer strategies and campaigns for our clients in partnership with social media creators. The ideal candidate knows how to excite and engage creators in an authentic way, using content, comms, and events to drive business goals.

We are looking for a senior manager with sharpened skills in casting and managing creator partnerships between brands and creators and influencers across digital platforms, like TikTok, YouTube, Instagram and more. This role will be a leadership position within our growing team, managing one (1) influencer coordinator and working within our broader creative, production, and analytics teams to round out our agency proposition.

This person will be hands on projects and be client facing, discussing casting strategies and leading outreach, negotiations, legal communication including contract negotiations and final deliveries between the agency and the selected content creators. This person also needs to understand and own the financial aspect of these partnerships, making sure to work with our internal operations team to get all creators paid accurately and on time. 

This role is designed to work in deep collaboration with creative counterparts to conceptualize ideas with creators and influencers in mind, crafting creator and influencer briefs so they can meet the needs of the idea, and partner with project management and account management to satisfy the expectations of our client partners. 

KEY RESPONSIBILITIES

The role will uplevel and expand our existing creator and influencer marketing offering and blend it with creative strategy. This role’s primary focus is to source and partner with the right talent but will come into contact with and have a perspective on strategy, analytics and sales.

Client engagement and management 

• Working directly with senior clients to understand their vision and needs for influencer marketing programs


• Advising and consulting with account/project management team on level of effort in order to accurate scope our level of effort for new business 


• Presenting our creator & influencer offering to new prospects 


• Partnering with production and creative teams to infuse creator thinking into overarching concepts and pitches


• Owning and authoring talent recap reports for clients

Outreach and Talent sourcing

• Collaborating on creative brief creation for talent


• Briefing talent on specific projects and answering any questions


• Sourcing new, diverse and innovative creators


• Presenting casting recommendations to brands based off data and creative strategy


• Managing initial outreach and ongoing communication


• Maintaining positive and communicative relationships


• Maintaining internal talent databases and trackers 


• Establishing and maintaining relationships with key talent agencies and talent managers 

Project Management 

• Coordinating all final deliveries and managing timelines efficiently


• Distributing all necessary briefs


• Client facing communication


• Organizing of all legal and financial paperwork

Team Management & Mentorship

• Responsible for career development for at least one coordinator 


• Working with senior team members to discuss team growth and new hires 


• Mentorship of junior team members 


• Create coalitions across departments and define ways of working


• Constantly think of ways to improve our process


• Identify trainings for junior team members to learn and grow

Third Party Management 

• Developing and updating roster of preferred talent and partnerships


• Distributing contracts and managing talent negotiations


• Frequent communication with legal teams


• Developing and maintaining relationships with key talent agencies and representatives

Finance Management

• Distributing budgets accordingly across campaigns


• Acting as a mediator between legal and talent management


• Seeing through the invoicing process

RELEVANT SKILLS AND PREVIOUS EXPERIENCES

Our offering is advanced for the industry, and we rely on great people. To be considered for this role, you will need the skills or experience outlined below.

• At least 4+ yrs, work experience in casting, influencer marketing or related social media field


• Knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)


• Experience working in a marketing, advertising, or talent agency setting


• Experience working directly with clients and brands


• Experience navigating creator partnerships


• Extensive experience casting and vetting creators


• Experience working in a social media based role


• Familiarity with contracts or legal communication


• Strong communication skills


• Knowledge of the expanding creator landscape


• Knowledge of creator and influencer performance benchmarks and metrics


• Experience managing production elements of an influencer or creator campaign


• Experience managing and coordinating projects in a fast-paced environment


• Experience working on international campaigns and sourcing and working with non-US-based talent. 


• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.


• Basic knowledge/understanding of measurement tools (CreatorIQ and Tagger)


• Experienced in owning and managing talent budgets and pricing strategies

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package:

• Healthcare, Dental, and Vision coverage


• 401k plan, plus matching


• PTO


• Paid Company Holidays


• Parental Leave

The anticipated salary ranges for this position and subsequent locations are listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible. 

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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