Sr. Manager, Brand & Sales Marketing - Health

Job Summary

The Senior Manager, Brand & Sales Marketing is responsible for driving integrated go-to-market strategy and proposal development within the Health vertical, with a focus on magazine and cross-channel opportunities. This role leads strategic positioning and packaging for client proposals, particularly within the pharmaceutical sector, and supports revenue growth through innovative, brand-driven marketing solutions.

Working closely with Sales, Marketing, Editorial, and other cross-functional teams, this position shapes compelling narratives and scalable frameworks that translate editorial initiatives into high-impact client opportunities. This is a hybrid work position.

Key Responsibilities

Integrated Go-To-Market Strategy

• Develop and package cross-channel marketing materials aligned with Health initiatives

• Translate editorial concepts into client-ready opportunities

• Build visually compelling presentations and strategic narratives

• Equip Sales and Marketing teams with scalable positioning frameworks

Proposal Development & Sales Partnership

• Collaborate with Sales to shape client strategies and support key accounts

• Serve as the strategic magazine lead within integrated proposals

• Guide positioning, packaging, and client-facing recommendations

Brand Positioning

• Create clear, differentiated marketing narratives across magazine and multi-channel environments

• Ensure consistency of messaging across materials and proposals

Cross-Portfolio Innovation

• Partner with marketing and editorial leadership to develop new tentpoles, franchises, and integrated programs

• Align solutions with client demand and portfolio-wide objectives

Cross-Functional Collaboration

• Work closely with editorial, research, product, marketing, activation, and account strategy teams

• Ensure alignment from concept development through market launch

Qualifications

Experience:
5+ years of experience in brand marketing and/or pre-sales RFP marketing within a digital publisher or media organization
Experience supporting pharmaceutical clients and integrated proposals preferred

Skills & Abilities:

• Strong understanding of publishing, magazine marketing, and cross-channel storytelling

• Proven ability to develop insight-driven proposals and go-to-market materials

• Excellent creative writing and storytelling skills

• Advanced presentation development skills (PowerPoint proficiency required)

• Strong communication skills across sales, editorial, marketing, and client audiences

• Highly collaborative with ability to drive initiatives independently

• Strategic mindset with strong business acumen

• Ability to manage multiple priorities in a fast-paced environment