Sr. Manager, Category Development

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®—an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you.​

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu—confident, colorful, and bringing main-character energy to every moment. ​

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar®—a born rebel, raising the bar with mind-body energy and zero compromise. ​

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Together, we’re Celsius Holdings, Inc.—a global CPG company united by three powerhouse brands and one incredibly talented team. ​

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. ​

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. ​

This is the future of modern energy. This is Celsius. ​

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

SENIOR MANAGER, CATEGORY DEVELOPMENT

In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FL

Travel Requirements: Up to 10% domestic travel. This is not a driving position.

People Management Responsibilities: No Role Type: Full-Time

POSITION OVERVIEW

As a Senior Manager, Category Development, you’ll lead portfolio and category strategies for Celsius Holdings largest and most strategic National Accounts. This role brings syndicated, shopper, and retailer data together to influence customer decisions, shape JBPs, and accelerate category and brand growth across the Energy category.

You’ll bring strong commercial instincts, storytelling capability, and a deep understanding of how category dynamics shape retail outcomes.

Experience:

• 5–7+ years of experience in Category Development, Category Management, Shopper Insights, or a related CPG commercial role.
• Extensive experience with syndicated data (Circana/IRI, NielsenIQ) and retailer platforms (Luminate, etc.).
• Demonstrated ability to influence retail buyers and cross-functional stakeholders.

Education:

• Bachelor’s degree required (Business, Marketing, Analytics preferred).

Additional Requirements:

• Excellent presentation and storytelling skills.
• Strong analytical capability and ability to simplify complex insights.
• Ability to travel 30–50% for customer meetings and internal planning cycles.

KEY RESPONSIBILITIES

Category Strategy Development

• Lead category strategy and insight development for National and key strategic customers.
• Identify retailer-specific opportunities in assortment, space, pricing, and promotion.

Retailer Collaboration & Influence

• Serve as the category advisor for select National Accounts.
• Build retailer-ready narratives that drive category growth and improve brand performance.

Cross-Functional Partnership

• Collaborate with Sales, RGM, Shopper, and Commercial Planning to build aligned customer strategies.
• Support JBPs, customer business reviews, and channel planning with category-led recommendations.

Analytics & Reporting

• Analyze category and shopper trends, competitive performance, and retailer dynamics.
• Build dashboards, tools, and insight resources that elevate commercial planning.

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to [email protected].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.