Sr. Manager, CRM Marketing - Growth-Minded Organization

At TOCA, we are passionate about people and the power of sport. We believe in creating an environment that becomes the “third home” for our guests — where they learn, where they live, and where TOCA becomes the place where they play. Whether they’re kicking a soccer ball for the first time, focused on finding their best, or rediscovering their passion for the game, we are here to support and guide them every step along the way. Everyone deserves the opportunity to experience the joy and fulfillment that sports can bring, regardless of background and skill levels. Our ultimate goal is to create a consistent and amazing experience for everyone who interacts with TOCA, whether it is our dedicated team members or esteemed guests.   

What makes a TOCA Teammate? An individual that seeks to...

• Play Hard
• Care Deeply
• Grow Together
• Strive for Excellence
• Create Awesome Experiences

Job Highlights:

Reports To: Sr. Director, Growth Marketing

Location: Remote - Atlanta, GA, Dallas, TX or Southern California (Preferred) 

Compensation: Competitive salary with bonus opportunities

Benefits: Health, Vision, Dental, 401K, and Paid Time Off 

Position Overview: 

We are seeking an experienced and dynamic Sr. CRM Marketing Manager who will play a pivotal role in enhancing our customer relationship strategies. The successful candidate in this role will have a strong background in CRM platforms, particularly HubSpot, and be responsible for developing and implementing effective marketing campaigns to engage our customers and drive business growth.

What You’ll Do: 

• Develop and execute CRM strategies to increase customer retention, engagement, and lifetime value.
• Manage the HubSpot CRM platform, ensuring efficient operation and leveraging its full capabilities.
• Analyze customer data to identify trends and insights, and use this information to optimize campaign strategies.
• Create targeted, personalized marketing campaigns.
• Oversee the segmentation of the customer base for tailored marketing efforts.
• Track and report on campaign performance, providing actionable insights to improve future campaigns.
• Stay abreast of CRM best practices and technologies, continually seeking opportunities for innovation and improvement.
• Work closely with sales and customer service teams to ensure a cohesive customer experience.
• Partner with sales/operations to oversee task management and reporting 
• Obsession with optimization and analytics, including but not limited to A/B testing, with a keen eye for identifying areas for improvement and a relentless pursuit of enhanced performance metrics
• A deep understanding of Hubspot, with a commitment to constant learning and development of new features and best practices, ensuring the company stays at the forefront of CRM technology and marketing strategies 
• Dedication to staying ahead of industry trends in CRM, with a focus on leveraging emerging technologies and methodologies to drive innovative customer engagement and business growth.

Who You Are:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 6-8 years of experience in CRM marketing, with extensive experience using HubSpot. 
• Proficiency in CRM Software, marketing and productivity tools, i.e. Tableau, Mind Body, Daysmart, Clickup, Google Analytics, Looker, Miro, and Hotjar
• Proven track record of developing and implementing successful CRM strategies.
• Strong analytical skills, with the ability to translate data into actionable marketing strategies.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Highly organized, with strong project management skills.
• Location-based experience 
• Passion for soccer and the sports industry is a plus.

What Does Success Look Like?

• 30 Days: Deep understanding with our CRM, Marketing and Productivity stack
• 60 Days: Surface and implement suggested optimizations
• 90 Days: Reportable, positive results from suggested optimizations

What's Next?

Submit your application today to start the journey of joining the TOCA squad!

TOCA Football, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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