Sr. Manager, Digital Marketing - SEO

About Ovative Group:

Ovative Group is the premier independent media and measurement firm in the United States. We help change-makers, in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Coach, Kate Spade, Stuart Weitzman, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions,Enterprise Marketing Return (EMR),is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.

Recognizedeightconsecutive years on Star Tribune’s list of Top 150 Workplaces andfiveyears on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.

About the Role:

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to optimization of search channels at Ovative Group can’t be found anywhere else. We measure and optimize search marketing campaigns at the enterprise level to a KPI we call enterprise marketing return (EMR), an ROI-focused approach that measures the holistic impact of our channels.

EMR includes revenue from ecommerce/in-store channels, value of new customer acquisition, incrementality, and margins. Our clients are household names that span multiple industries, including retail, social networking platforms, healthcare, education, CPG, and hospitality.

The Ovative Group Senior Manager, SEO position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical thinking and prioritization, phenomenal client management, inspiring team leadership, and a sophisticated understanding of search engine optimization. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing search to the true enterprise impact.

Responsibilities of a SEO Senior Manager:

Performance-driven SEO program management & execution:
Possess deep, results-oriented SEO subject matter expertise with a proven track record of driving organic performance in enterprise settings
Consistently develop high-impact SEO strategies to grow our client’s organic search performance
Oversee day-to-day management of client Search Engine Optimization (SEO) programs across an enterprise client portfolio including:
Technical auditing and optimizations on large sites (>100k pages)
On-page optimization activities, such as keyword research, metadata development, internal linking, and more
Off-page optimization activities, such as link building, link reclamation, and outreach
Content activities, such as content auditing, gap analysis, strategy execution, and more
Weekly and monthly reporting
Ability to work closely with client-side implementation teams (development, product/UX, content, etc) to define requirements and brainstorm solutions to a variety of SEO recommendations
Proficiency in collaborating with paid media teams to create and refine holistic search strategies, ensuring a synergistic approach that maximizes both organic and paid search results.
Be effective in driving change – navigate ambiguity and large organizations with ease to maximize the impact of our work
Comfortable and skilled at detailed SEO performance reporting, insights development, and forecasting
Regular analysis and effective communication of program performance at granular levels to audiences ranging from day-to-day stakeholders up to C-suite

Client relationship management:
Own, manage, and grow the overall relationship of some of Ovative Group’s largest clients
Oversee day-to-day management of client organic search programs including:
Clearly defining program objectives, tactics, and KPIs
Developing and delivering client communication
Effectively manage client relationship and establish trust and credibility
Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact
Deliver Ovative’s unique client experience by making their Ovative interactions the best part of their day

Team leadership and employee development:
Lead, manage, and grow an exceptional team of high-performing direct and skip-level reports
Provide meaningful, impactful feedback proactively to direct and indirect reports
Review deliverables, align on strategies, be a thought partner, and remove roadblocks
Conduct regular development check-ins to ensure goals are on-track, including quarterly 360-degree feedback sessions
Manage, train, and support recruitment efforts of new Ovative team members
Foster a culture of open communication and 360-degree feedback
Inspire your team and direct reports to reach their quarterly, annual, and long-term goals

Requirements of a SEO Senior Manager:

8+ years of experience directly responsible for enterprise-level Organic Marketing (SEO) programs
Proven track record of success driving strong positive results through SEO marketing programs
Proven mastery of the following:
Performance-based, direct-response SEO strategies
All analytics tools (Adobe analytics, Google Analytics / Google Search Console, server log analysis, etc)
Visibility monitoring tools (STAT, Conductor/Brightedge, seoClarity etc), Auditing tools (DeepCrawl, Screaming Frog, Botify, etc), Keyword research tools (Adwords, Ahrefs, SEMRush, etc, and other analysis tools
Deep understanding of critical crawling/indexing/rendering factors
Understanding of schema.org structured markup, page speed optimizations, and other scalable technical tactics
Local search optimization platforms (Yext, Rio, etc)
Writing/reading code (HTML, JS, etc) a strong plus
Previous experience in enterprise SEO programs, performance marketing, retail, eCommerce, etc. preferred
Experience managing and developing direct reports and skip-level reports
Demonstrated experience in owning and managing a P&L statement, as well as a proven track record in writing, negotiating, and owning Statements of Work (SOWs) for complex SEO projects and client engagements.

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus.Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Sr. Manager positions, our compensation ranges from $111,000 to $186,000, which is inclusive of a 25% bonus.

Benefits Of Working At Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:

Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Compensation and Insurance:

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.
Flexible paid vacation policy
401k match program
Top-notch health insurance options
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
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