Sr Manager - Global License eCommerce

Title:  Senior Manager – Global License eCommerce
Reports to: Senior Director - Omni Channel Global Licensing 
Location: This role will be hybrid, based in our New York Design Office

About American Eagle

American Eagle is a youth culture brand grounded in denim. Our purpose extends beyond making the best jeans–we embrace self expression, culture, optimism and connection. Through the brand platform Live Your Life, we empower our community to be who they want to be all while wearing the clothes that make them most confident.

Get to Know the Role:

The Senior Manager of Global License eCommerce drives the global expansion of our e-commerce business, allowing us to have a consistent digital presence across the globe. This New York based role will act as a key strategic and operational bridge between our AEO internal teams and our global licensed partners. This role will ensure brand consistency, operational excellence, and the successful scaling of our e-commerce strategy globally.

What You’ll Do:

• Build & execute a digital playbook, bringing a best-in-class site experience to the International customer globally


• Drive commercial performance of digital channels across the portfolio of License partnerships


• Assessment of Partner capabilities and strategic steering toward a complete omni-channel journey which may include BOPIS, brand app., etc. 


• Establish the role of digital marketplaces within the portfolio of each of our Licensed partnerships


• Strategic management of marketing investments balanced with ROI to drive traffic and conversion on our sites 


• Adaptation and sharing of US & Mexico digital strategies (promotional frameworks, site merchandising, and UX improvements) with international partners to drive localized traffic growth, conversion, and overall business performance.


• Oversee the optimization of international licensed sites, ensuring that brand aesthetics, customer experience, and technical standards align with global corporate benchmarks.


• Serve as the primary corporate lead for licensed partners, providing day-to-day operational guidance to ensure their digital platforms thrive.


• Guide partners on effective site merchandising strategies, including product categorization, homepage storytelling, and shop features to drive conversion and UPT.


• Collaborate deeply with Global Merchandising and Marketing, Account Management, and Technology teams to remove roadblocks and enable the broader License e-commerce Strategy.


• Partner with Digital Product Management to ensure that international partner needs and technical requirements are represented in the corporate technology roadmap.

What You Bring: 

• 8+ years in International eCommerce or Digital Marketplace management, specifically working with third-party or licensed business models.


• Proven ability to influence external partners and internal cross-functional teams without direct authority.


• Experience taking domestic digital strategies and successfully optimizing for diverse markets.


• Strong understanding of e-commerce KPIs and the ability to use data to guide partner site optimizations.


• Exceptional interpersonal skills; ability to navigate complex partner relationships and cultural nuances.


• Demonstrated ability to devise and execute strategies effectively, bringing key stakeholders along for the journey. 


• Ability to travel internationally as needed.


• Willingness and flexibility to regularly align working hours with global partners as operational needs require.

Perks: Why You’ll Love it Here

• Generous employee discount


• Summer Fridays


• Casual dress code


• Hybrid schedule


• FOMO events (Exciting company-wide events)
  
   

Pay/Benefits Information

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.


• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.


• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE.


• AEO may also provide discretionary bonuses and other incentives at its discretion.