Sr. Manager, Global Public Relations

At ASICS, our Sound Mind, Sound Body™ philosophy is more than a tagline, it's our way of life. Over 75 years ago our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward.

ASICS provides a diverse and inclusive culture that enables learning, growth, and opportunity at all levels. Our robust employee benefits allow for real work-life balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.

A Brief Overview

The Sr. Manager of Global Public Relations, reporting to the General Manager of Public Relations at ASICS headquarters in Japan, plays a crucial role in formulating and executing ASICS' corporate communication strategies in the Americas region, both in the short and medium to long term. This position contributes to enhancing ASICS' corporate value by appropriately delivering information that increases corporate value to business professionals, investors, and potential investors—such as the company's vision, medium-term strategies (mid-term management plans), financial statements, and innovations. This role is especially important in building relationships with global media, driving TOP PR initiatives, and securing media exposure opportunities. By disseminating key messages through appropriate media channels aligned with PR's annual key moments and major events, this position helps generate corporate-related news.


Leadership Responsibilities

• This position has people leadership responsibilities.

What You'll Do

• Identify PR opportunities, align them with the shared goals from HQ PR team, track success, and maintain accountability for achieving objectives.


• Present recommendations, identify improvements in processes and outcomes, support the rollout of new initiatives, and evaluate completed projects to drive continuous improvement at the department and team levels.


• Utilize market research and data reports to identify trends and PR opportunities for ASICS.


• Develop, execute, and manage specific media strategies and plans based on the corporate PR strategy, including exposure management.


• Plan, execute, and manage strategies related to TOP PR in the United States.


• Strengthen relationships with media in line with the PR strategy.


• Provide professional support to the Head of PR in preparation for key corporate meetings.


• Offer precise language (English) support in the creation of global releases and internal communication documents.


• Conduct highly engaged team management.


• Monitor news from journalists and the market, analyze it, and develop corrective plans as necessary to mitigate risks.


• Adheres to all company policies and procedures


• Embodies and demonstrates company ethics and values


• Abides by all federal, state and local laws

How You'll Be Successful

• Proven ability to effectively motivate, engage and foster growth within direct and indirect reports.


• Proven ability to hold themselves and direct and indirect reports accountable to a high standard of performance and results.


• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management


• Demonstrates advanced ability to recruit, develop, and retain high-performing public relations professionals while fostering a collaborative and inclusive team environment


• Builds and maintains strategic partnerships across departments, external stakeholders, and media contacts to achieve organizational communication objectives.


• Consistently meets or exceeds public relations goals and KPIs while managing multiple complex campaigns and initiatives within established timelines and budgets


• Leverages strong interpersonal skills to motivate team members, gain stakeholder buy-in, and drive positive organizational change through strategic communication.


• Possesses comprehensive knowledge of public relations best practices, media relations, crisis communication, digital marketing, and brand management at a senior management level


• Develops and implements strategic public relations vision, goals, and initiatives that align with organizational objectives and drive measurable business outcomes.


• Exercises sound decision-making skills in high-pressure situations, particularly during crisis management and sensitive communication matters

Minimum Requirements

• Bachelor’s Degree in Arts/Sciences (BA/BS) Public Relations, Communications, Marketing, Journalism, or related field or equivalent combination of education, training and work experience required


• 3-5 years experience effectively managing and leading direct reports 


• 9-11 years of progressive public relations experience in the United States, with demonstrated expertise in media relations, strategic communications, and brand management


• Excellent computer skills: Microsoft Suite (Word, Excel, Outlook, PowerPoint)


• Proficiency with PR measurement tools, social media management platforms, and analytics software


• Experience developing and executing integrated communication strategies across multiple channels


• Track record of managing large-scale product launches, corporate announcements, or major campaigns

SALARY / PAY RANGE: $125,000-$130,000

PAY TRANSPARENCY:

To encourage pay transparency, promote pay equity, and proactively address regulations, ASICS America Corporation will comply with all applicable state or local laws or regulations which require employers to provide pay or salary range information to job applicants and employees. A posted salary/pay range applies to the current job posting. Salary/pay offers may be based on key factors such as education and related experience.

ASICS CCPA Pre-Collection Notice for Job Applications: We collect personal information (PI) from you in connection with your application for employment with ASICS America Corporation, including the following categories of PI: identifiers, personal records, professional or employment information, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at [email protected].

The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer.