Sr. Manager, Lifecycle (Nurture, Retention & Loyalty)

About Us

Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow — because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you!

Location:

Hybrid, with three days minimum out of our brand new, state of the art headquarters in Los Angeles, CA

Visa Sponsorship:

This position is not eligible for Visa sponsorship.

The Role:

We are looking for a Senior Manager, Lifecycle (Nurture, Retention & Loyalty) to join our dream team! Reporting directly to the Director of Lifecycle & Loyalty, you will be cLTV-obsessed and the pinnacle of post-purchase innovation. Your mission is to turn one-time buyers into lifelong brand advocates, ensuring that every customer feels they’ve made a magical decision for their family the moment they click "purchase".

You will own the relationship after the first transaction, leveraging data, AI, and community-building strategies to increase purchase frequency and maximize Customer Lifetime Value (cLTV). From scaling our brand-new loyalty program to architecting sophisticated win-back flows, you will ensure our community feels seen, valued, and rewarded.

What you’ll do: 

• Architect the Retention Roadmap: Partner with the Director to define the strategic direction of our nurture ecosystem, focusing on recurring revenue, repeat purchase frequency, and long-term engagement.


• Optimize the Loyalty Program: Lead the messaging and engagement strategy for our "built-from-scratch" loyalty programs, ensuring "smile-sparking" rewards at every touchpoint.


• Post-Purchase & Education Mastery: Own the journey after the first order, including transactional messaging, product education, and "how-to" onboarding to ensure customer success.


• Scale Personalization & ML: Shape how we use machine learning (such as churn risk, propensity modeling, and recommendation ranking) to deliver high-value, personalized communications.


• Win-Back & Reactivation: Design and optimize automated re-engagement, replenishment, and win-back flows to mitigate churn and bring "hibernating" customers back into the fold.


• Community & Advocacy: Leverage reviews and social proof to build brand equity and foster a community that customers are proud to belong to.


• Collaborate & Experiment: Partner cross-functionally with Creative, CS, Merchandising, and Site teams to operationalize continuous A/B testing that improves the repeat user lifecycle.


• Cross-Sell & Up-Sell Strategy: Utilize purchase history and AI to recommend the next best product, driving higher AOV and deeper account adoption.

What you’ll bring to the team:

• Experience: 5+ years in Lifecycle Marketing, CRM, or Growth, with a proven track record in retention and loyalty strategy for a D2C or e-commerce brand.


• Strategy First: Ability to build strategic roadmaps and learning agendas that drive measurable LTV growth.


• Analytical Mindset: Expert-level knowledge of A/B testing and the ability to translate complex data into actionable insights.


• Tech-Savvy: Experience with major customer engagement platforms (e.g., Klaviyo, Iterable, Bloomreach) and loyalty infrastructure.


• ML Fluency: Comfort working with data teams to productize machine learning models like churn prediction or recommendation engines.


• Communication: An excellent communicator who can align diverse stakeholders—from Customer Service to Merchandising—around shared retention outcomes.


• The "Little Sleepies" Spirit: A proactive self-starter who thrives in a collaborative, fast-paced environment and isn't afraid to innovate.

What success looks like: 

• Repeat Purchase Rate


• Customer Lifetime Value (LTV)


• Churn Rate & Win-back Efficiency


• Loyalty Program Engagement (Participation & Revenue)


• Average Order Value (AOV)


• Review Conversion & Social Proof Lift


• Test Velocity & Personalization Lift

What we’re excited to offer you:

• Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories


• A supportive environment that fosters and encourages new ideas and innovation


• The opportunity to stock your drawers with Little Sleepies! Free pajamas & Play product when you join (and every year on your work anniversary!) and a generous employee discount all year long to keep you cozy

Benefits:

• Health, dental, and vision insurance


• Paid time off, vacation


• Sick days


• Paid holidays


• Short and long-term disability


• Life insurance


• 401(k)


• Employee Assistance Program


• Flexible Spending Accounts


• Home office stipend


• Internet stipend


• Company discount


• Team building activities


• Company-issued computer

Little Sleepies is an equal-opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.