Sr. Manager, National & Enterprise Sales Support

Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

The Sr. Manager of National Enterprise Sales Support oversees an Account Management team primarily based in NYC. This position plays a key role in leading processes that translate customer advertising objectives into data-driven and effective proposals. This key team is integral in helping the sales team to maximize multiscreen solutions, revenue and manage their campaigns, which has a direct impact on our ability to deliver and exceed our agency’s marketing and advertising expectations. This role will also work very closely with other functional teams (Yield, AdOps, Finance, Marketing and Research) to ensure that the sales organization receives effective support based on the collaboration of these various functional areas.

DUTIES & RESPONSIBILITIES

• Actively and consistently support all efforts to simplify and enhance the customer experience.
• Oversee National Enterprise Account Management team
• Understand and continuously work to improve the customer experience workflow across all offerings.
• Work closely with leadership to define the optimal performance measurements and other requirements to ensure reliable and effective support is being provided to Sales and our customers.
• Expert in campaign implementation, management and reporting across every platform.
• Establish strategic plans and objectives while making decisions on administrative and operational matters to ensure those objectives are achieved effectively.
• Understand and ability to strategize across all available sales products (TV and Digital advertising products) to achieve client goals.
• Oversee training and onboarding strategy to ensure resources are ready for deployment across the team.
• Responsible for Account management team success by setting clear expectations, coaching the team, and ensuring accurate, timely campaign management for clients and Sales.
• Responsible for interviewing, selecting and onboarding new team members.
• Play a major role in overseeing career development and progression for team members.
• Serve as a partner and liaison to Sales leadership, Yield, AdOps , Marketing and Finance teams to make ongoing improvements to Sales Support to effectively drive revenue.
• Help support agency and client engagement with presentations including research and digital product knowledge.
• Review monthly KPIs and determine needs of the business and the ongoing training needs of team members.
• Recommend changes to policies and establish procedures that affect immediate organization.
• Act as advisor to the team to meet expectations and/or resolve technical problems.
• Regularly review team workload and adjust account assignments as needed.

QUALIFICATIONS

• Ability to multi-task and prioritize workload based on sales team’s needs and internal deadlines
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
• Ability to work on complex issues where analysis of situations or data requires an in-depth knowledge of the company
• Proven track record writing effective reports and business correspondence
• Ability to effectively communicate in written and verbal form
• Demonstrated ability to communicate and interact with external clients in a sales or related role
• Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story
• Needs to have the ability to decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’ and the difference between those schedules
• Familiar with writing rationales and/or agency POVs (“Point of Views”)
• Ability to line up psychographics of client’s customers with various cable network programming
• Clear knowledge of media terms as well as media formulas & calculation- Needs to know how to estimate ratings
• Ability to back-up work and have good logic in creating schedules
• Expertise in managing and leading cross-functional teams, resource planning, budgets and quality control
• Team-oriented and ability to work with different personalities
• Cooperative and helpful outlook
• Experience in computer software including MS Office and Spreadsheets
• Detail-oriented, analytical-minded and want to learn

EDUCATION

Bachelor’s Degree or equivalent work experience

WORK EXPERIENCE

• Experience in an Advertising Agency, Media, and/or Advertising Sales team – 6+ yrs
• Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies – 6+ yrs
• Prior experience as National Sales Support Specialist, Account Coordinator, Account Planner, or related Media background (Ad agency, Media etc.) – 6+ yrs
• Management experience - 3+ yrs

PREFERRED QUALIFICATIONS

• Experience in Media Sales or as a Media Buyer – 5+ yrs
• Experience and demonstrated knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore
• Addressable buying
• Digital media landscape