Sr. Manager, Programming

ABOUT THE ROLE

We are seeking an experienced Content Promotions & Storytelling Strategist to lead the creative development and messaging for global content initiatives and campaigns. This role involves crafting compelling narratives and ensuring clear, cohesive, high-impact messaging across all company-owned and operated channels- including Social, On-Platform, and additional promotional touch-points.

The ideal candidate is an expert storyteller and content strategist with a passion for translating creative programming initiatives into promotional campaigns that drive awareness, engagement, and overall impact. This role requires deep collaboration across Social, Programming Editorial, Press, Talent, and Production teams to bring programming priorities to life in a consistent, audience-centered way.

YOUR DAILY IMPACT AT PELOTON

• Lead strategic campaign development for the Content Programming organization, ensuring all major content initiatives are supported with compelling, aligned, and channel-appropriate messaging


• Own storytelling for big content moments, shaping narratives that strengthen audience connection and elevate programming priorities


• Evaluate and identify high-impact initiatives and ensure they are shepherded through the organization with strong promotional support, clear cross-channel throughlines, and optimized execution


• Serve as the in-house expert in content marketing, guiding teams on best practices and ensuring a high bar for clarity, creativity, and brand alignment


• Partner cross-functionally with Programming Editorial, Social, Press, Talent, Production, and other key stakeholders to align messaging, streamline workflows, and deliver cohesive promotional campaigns


• Develop, maintain, and manage messaging frameworks, promotional calendars, and strategic communication plans for global content initiatives


• Collaborate closely with Programming Strategy to understand content priorities, audience insights, and platform opportunities that inform the promotional approach


• Track, measure, and report on campaign performance, translating data into actionable insights and ensuring strategies evolve based on results and audience behaviors


• Champion consistency and connection across channels, ensuring promotional stories resonate across platforms and ladder up to broader brand and programming goals


• Support executive-level communication needs related to programming initiatives, content launches, and cross-organizational updates

YOU BRING TO PELOTON

• 6-8+ years of experience in Creative Strategy, Campaign Management, Content Marketing or a related field


• Exceptional storytelling & concepting and deep expertise in building cross-channel narratives


• Strong understanding of social and on-platform content ecosystems and how they intersect in promotional planning


• A passion for fitness and wellness - knowledge of Peloton’s class content is not required, but is a huge plus


• Proven ability to manage large-scale initiatives from concept through execution with a high level of ownership and organization


• Exceptional communication skills and the ability to translate complex programming strategies into clear, compelling narratives


• Experience collaborating with cross-functional teams—including creative, production, social, PR, on-air talent, and executive stakeholders


• Ability to interpret performance data and apply insights to optimize strategy


• Strong project management skills with the ability to juggle multiple initiatives in a fast-paced environment


• A proactive, solutions-oriented approach and the confidence to lead and influence without authority


• Proven experience working with talent, high-visibility personalities, or content creators in a confidential, relationship-driven environment


• Experience in Google Suite required

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