Sr. Manager, Retail Sales Large Store West

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose:  

 The Sr. Manager, Retail Sales – Large Store West position will play a vital role in driving sales growth with Regional Customers and Distributors, acting as the Fairlife SME (subject matter expert) with our partners. Responsible for overseeing all aspects of sales & execution within an assigned region, including achieving profitable growth while delivering on KPI’s, store visits to review execution with all partners internal and external, organizing planning/review meetings with key stakeholders and our distributor partners, partnering with commercial teams to bring programs into the market, and preparing for and conducting sales calls with assigned Key Accounts. This position requires extensive travel within the assigned region, approximately 50% of the time. 

responsibilities:  

• Manage all aspects of sales & execution to deliver KPI’s and align to corporate goals 

• Build and maintain strong relationships with key clients, distributors and retail partners. 

• Identify new business opportunities to expand sales and market share.  

• Conduct market research and analysis through reporting tools and store visits to stay informed on trends in industry, assigned market vs ROM/national, or customer. 

• Store visits to review execution with all partners internal and external, including but not limited to bottlers, NAOU, and Acosta  

• Assist in presenting fairlife’s strategies with customers  

• Ensure local/national chain programming is being adhered to at store level (pricing, positioning).   

• Identify distribution voids and develop a gap closing plan. 

• Complete any paperwork/spreadsheets that may be necessary including trackers, market surveys, etc. 

• Deliver regular quantitative and qualitative analysis and feedback to XF partners on program results 

• Expected to be in market on a regular basis, covering entire geography of assigned area with a total portfolio lens while in market 

• Manages key account sales budget (both trade and marketing) within assigned territory, adjusting for needs within each brand, while maintaining fiscal responsibility 

skills/qualifications required:

• Bachelor’s degree in business administration, sales and marketing or related field/MBA Preferred  

• Prior Key Account Management sales experience is a must (5 years, preferably with food or beverage products). 

• Local market knowledge (geography, key contacts, etc.). 

• Demonstrated ability to manage multiple priorities 

• Excellent written and oral communication skills 

• Ability to drive a results driven team of sales professionals to quota attainment 

• Financial and business acumen required to include overall budget management 

how fairlife nourishes you: 

At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work. 

• Comprehensive medical, dental, and vision coverage, effective day one! 

• Supplemental health plans (hospital indemnity, accident, and critical illness insurance) 

• Paid Time Off to recharge and support work-life balance 

• Paid parental leave & adoption assistance (up to $10,000) 

• Parental support & family care benefits, including childcare resources and lactation support 

• 401(k) to support retirement planning with up to 9% in employer match 

• Wellness reimbursement (up to $500 for qualified wellbeing expenses) 

• Employee Assistance Program (EAP) for emotional wellbeing and work-life support 

• Company-paid life insurance and short-term disability 

• Employer HSA funding (for HDHP participants) 

• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month) 

• Learning & development programs to unlock your full potential 

• Rewards & recognition, matching gifts, free product, and Business Resource Groups 

fairlife’s nour!sh program is designed to meet you where you are — supporting your individual wellbeing journey while enabling you to do your best work every day. 

position location: Western U.S. Territory 

reports to: Director of Large Store Sales, West Region   

travel requirements: 50-75% 

exempt/nonexempt:  exempt

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].

For Recruitment Agencies

At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team.