Description
About the Role
The Senior Manager, Talent Acquisition leads AppFolio’s recruiting team while continuing to personally own key management hiring. This is intentionally a player-coach role: we believe the best TA leaders stay close to the work, and we’ve designed this position so that hands-on management recruiting, and team leadership reinforce each other rather than compete.
You’ll lead AppFolio’s recruiting team--setting direction, developing talent, and raising the bar for how we hire across the company--while personally running searches for key roles. You’ll partner with senior leaders, HR Business Partners, and the broader People team to translate workforce plans into outcomes, and you’ll bring the credibility of a true Talent Advisor to every conversation about how we recruit at AppFolio.
This role sits on the People leadership team and is a key voice in shaping how AppFolio attracts, hires, and retains the talent that drives the business forward.
What You’ll Do
Lead and develop the recruiting team
- Lead, coach, and develop a team of recruiters, setting clear goals and fostering a high-performance, accountable, and collaborative team culture
- Mentor recruiters on stakeholder partnership, sourcing strategy, candidate experience, and closing
- Set and uphold clear performance expectations, addressing gaps directly and developing team members toward their next level
- Make timely, fair decisions about performance and role fit, partnering closely with HRG/HRBP when difficult conversations are needed
- Monitor team capacity and workload distribution, making thoughtful tradeoffs to balance speed, quality, and recruiter sustainability
- Build accountability and trust through clear expectations and regular feedback
Own key management recruiting
- Manage a req load for senior management roles
- Serve as the trusted recruiting partner to AppFolio’s Sr. leaders on key hires
Drive hiring strategy and outcomes
- Partner with HRBPs and senior business leaders to translate workforce plans into recruiting execution across Product Development, GTM, and G&A
- Navigate escalations and complex hiring situations, partnering directly with hiring managers when needed
- Coach hiring managers on interviewing, assessment, and decision-making to raise the quality bar across the company
- Represent TA in workforce planning discussions, bringing the talent market perspective to the table
Shape how we recruit
- Drive a hiring process that balances speed, quality, and candidate experience--making enhancements where needed
- Use key metrics to track progress, identify bottlenecks, and inform decisions
- Serve as a subject matter expert for our Applicant Tracking System, supporting workflow optimization, adoption, and enhancements
- Contribute to broader Talent and People initiatives as a member of the People leadership team
What We’re Looking For
- 8+ years of recruiting experience, with significant time in software or technology
- Strong track record in leadership hiring, including building proactive pipelines
- Demonstrated leadership of recruiters or a recruiting function, whether formally as a manager or as a senior IC mentoring, developing, and elevating peers
- Experience hiring across multiple functions (Engineering, Product, GTM, G&A)
- Demonstrated ability to set clear performance expectations, give direct feedback, and make hard people decisions with care and consistency
- Balance empathy and accountability--support team members through challenges while still holding them to a standard
- Deep relationships with business leaders and a reputation for being a trusted recruiting partner
- Strong stakeholder management and influencing skills with senior leaders--ability to navigate ambiguity
- Comfort balancing hands-on recruiting with team leadership--and a genuine interest in doing both
- Experience using data to inform recruiting decisions, track progress, and improve outcomes
- Excellent verbal and written communication skills
- Experience with Applicant Tracking Systems, including supporting implementations, optimization, or migrations
Location
Find out more about our locations by visiting our site. This role is hub-based out of Santa Barbara to allow for tight alignment with the leadership team.
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $167,200 - $209,000 base pay. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
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