Sr Marketing Automation Specialist

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

We're looking for a hands-on Marketing Automation Specialist to own the day-to-day operations of our Marketo Engage instance supporting two of The Freeman Company’s brands — Sparks and 3D Exhibits. This role is the execution engine behind our owned channel campaign activity — partnering closely with campaign marketing teams to build, launch, and report on Marketo marketing automation programs across email, digital, and events.

This is a great fit for someone who knows Marketo inside and out, takes pride in clean and efficient builds, and thrives in a fast-moving environment where attention to detail and responsiveness directly impact campaign outcomes.

This role sits at a moment of real platform evolution — our Marketo instance is part of a broader multi-brand Salesforce consolidation — so comfort with change, and a forward-thinking approach to using AI to streamline campaign builds, QA, and reporting, will set the best candidates apart.

This position will support our Marketing team.  It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be located in Dallas, TX and will be based out of our North Dallas office location.

Essential Duties & Responsibilities

Platform Operations & Campaign Execution

• Own day-to-day Marketo execution across a shared instance supporting Sparks and 3D Exhibits, including Marketo program creation, email builds, landing page development, and reporting


• Partner with campaign marketing teams to translate campaign briefs into fully built Marketo programs — ensuring assets are set up correctly, QA'd, and deployed on schedule


• Build and manage email, digital, and event Marketo programs end-to-end, maintaining accurate Salesforce sync and keeping program costs updated throughout the campaign lifecycle


• Serve as the primary Marketo point of contact for campaign marketing stakeholders — fielding requests, managing timelines, and driving execution

• Collaborate with the Analytics & Insights team on campaign reporting and attribution, and stay closely aligned with the ongoing Marketo/Salesforce consolidation initiative as the instance evolves


• Bring a forward-thinking approach to AI-assisted workflows — using AI tools to speed up program builds, QA, and reporting where it makes sense


• Advise campaign marketing teams and campaign leads on ways to enhance program performance and structure, drawing on working knowledge of marketing strategy — this role is expected to guide, not just execute


• Maintain naming conventions and program taxonomy across the shared instance so campaigns, programs, and UTMs stay consistent and reportable across both brands


• Manage list hygiene — deduping, suppression lists, and bounce/unsubscribe processing — to keep the shared database clean and compliant


• Set clear turnaround expectations for intake requests and triage competing priorities across Sparks and 3D transparently


• Document processes and support backup coverage so platform operations continue smoothly during PTO or absences

How We'll Measure Success

• Campaigns are QA’d and deployed on time, with minimal error rates


• Stakeholders trust this person as a responsive, reliable point of contact


• Program hygiene (naming conventions, cost tracking, Salesforce sync) stays clean and audit-ready

Education & Experience

Must-Have

• 5+ years of hands-on Marketo Engage experience with demonstrated ownership of day-to-day platform operations


• Bachelor's Degree from an accredited four year college or university is required


• Proven ability to build and launch end-to-end Marketo programs — emails, landing pages, forms, smart lists, and campaigns


• Working knowledge of marketing strategy fundamentals, with the ability to proactively advise campaign leads and stakeholders on ways to strengthen program performance


• Understanding of what makes an event program effective end-to-end — invite strategy, reminder cadence, and post-event follow-up — not just the mechanics of registration flows


• Understanding of how digital programs should hand off into nurture, building programs that keep a lead moving through the funnel rather than dead-ending after a single touch


• Experience with Marketo event program management, including registration flows and attendee list management


• Familiarity with Salesforce CRM integration and maintaining sync hygiene between platforms


• Strong attention to detail with a habit of self-QA before handoff


• Comfortable managing multiple stakeholders and competing priorities in a fast-moving environment


• Working knowledge of email deliverability fundamentals (sender reputation, spam triggers, list hygiene) to protect the health of a shared sending instance


• Understanding of email compliance and consent basics (CAN-SPAM, CASL, GDPR)


• Experience running A/B tests (subject lines, send times, CTAs, etc.) to continuously improve program performance


• Strong written and verbal communication skills for working directly with campaign marketing stakeholders


• A curious, forward-thinking mindset toward using AI to improve marketing automation workflows — this is a priority for the role, not a bonus

Nice-to-Have

• Marketo Certified Expert (MCE) certification, or actively in progress


• Basic HTML/CSS knowledge for email and landing page troubleshooting


• Experience working in a multi-brand or enterprise marketing environment


• Hands-on experience with AI tools in a marketing automation context (e.g., AI-assisted QA, content generation, or reporting)


• Familiarity with intake/work management tools (e.g., Workfront) and webinar platforms (e.g., Zoom, ON24)


• Experience using dynamic content and personalization tokens to tailor programs by audience segment

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially.  These are a handful of the types of programs and benefits our full-time people may be eligible for.  There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance


• Tuition Reimbursement


• Paid Parental Leave


• Life, Accident and Disability


• Retirement with Company Match


• Paid Time Off

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.

#LI-Hybrid

#TFCBrand